6 Tips For Building A Successful Brand by Pam Lawhorne

Posted March 6th, 2012 by Nelson Tan. Filed under Uncategorized

Building a successful brand can help you solidify your business in your niche. It establishes you and your business as a name that can be trusted.

So What Is A Brand?

When you see the swoosh logo, what does it make you think of?

And how about Coca-Cola? You know the tagline, don’t you?

And if I say “You’re in good hands with…” you can probably finish the sentence, can’t you?

All of these show how a particular brand has influenced not only society but also our idea of what these certain products should be.

For instance, when it comes to photocopying, people use the term “Xeroxed”.

Actually, Xerox is a brand name that has become synonymous with the act of photocopying so how’s that for brand success?

Building Your Brand

Who’s to say that you won’t become as big as Xerox one day? For any business, you start in the same place—building your brand. So here’s some tips to help you get the ball rolling!

Brand Building Tip #1: Be Real With Your Customers

Anyone can create a “smoke and mirrors” advertising campaign.

You can promise the world and some will believe you but when you don’t deliver, your credibility is shot!

One way to be real is to put a face on your business by adding your own photo.

And by all means, speak plainly and in simple terms with your customers. Don’t try to talk around them or above them!

Brand Building Tip #2: Make Good On Your Promises

The problem with many companies is poor customer service.

If you promise to send a confirmation e-mail after a purchase or an answer to an information request make sure you do so in the time promised.

Brand Building Tip #3: Sell Your Product

Inspire customers to buy by giving them a reason to use your products or services.

Describe how their life will benefit from having your product in it.

Help the customer make an emotional connection to your product.

Brand Building Tip # 4: Promote Your Product As Much As Possible

When new products come out do a press release.

Also, promote it on your social networking site, your blog and your website if you have a separate one.

Create YouTube videos and also podcasts about your products to increase the talk.

Don’t forget offline promotion as well.

Brand Building Tip #5: Be Consistent With Your Brand

Whatever you decide that your brand will stand for be true to that.

Use people and ideas that are in line with your brand to help identify it for your audience.

Brand Building Tip #6: Target Your Customers

Now that you know your brand now it’s time to connect with the people who “need” what you offer.

Use keywords to draw your customers to you and create a list of potentials and then stay in contact with them.

What does your product stand for? Take some time and create your brand then provide quality products that connect with your customers so they almost sell themselves.

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