Warning About Promoting Launches

Posted February 15th, 2012. Filed under Internet Marketing

Launch Income System

Promoting a launch, can easily lead to feeling scammed!

High-profit screenshots of super affiliates lead people to believe that profits come easy, and within seconds.

However, I know for most people, this just is not how it works.

Even, many of the tutorials available online, leave-out major components, necessary to achieve any truly meaningful results!

I have tried to explain the techniques that I have used to achieve success; however, I have seen that it is easy for people to get really confused.

Luckily, I’ve just come across an EASY-to-follow video tutorial that explains all of the best techniques clearly, THAT I PERSONALLY USE and a few NEW tactics I’m dying to try out!

If your affiliate efforts from promoting a launch have fallen flat, it could be:

• The product itself
• A loophole in the way commissions are being paid out
• Something you are doing wrong on your end
• Or something someone just isn’t telling you…

All of these and other issues will be cleared-up instantly by watching this one brand new video!

You’ll be prepared for launch time affiliate success like never before!

To promote herself and her business, JL, one of my subscribers, wants to write a book.

But she isn’t quite sure about how to get her book published and into print.

“It feels like getting a book published is challenging,” she writes. “Would it not be easier to skip all the details and self-publish?”

Other Direct Response Letter subscribers with the desire to write a book and get it published have asked me the same question over the years.

“What’s better?” an interviewer on an Internet radio show asked me, “Self-publishing or traditional publishing?”

It’s the wrong question.

Self-publishing is not inherently better than mainstream publishing, nor is the reverse true.

Rather, there are 3 basic publishing options available to you: traditional publishing, self-publishing, and electronic publishing.

And the choice of which is right for you depends on your reasons for wanting to write and publish a book in the first place.

Option #1: Traditional publishing

Of the 3 publishing options, selling your book to a mainstream book publishing company is the most prestigious.

Therefore, when you want to write a book to help establish you as a recognized expert in your field, traditional publishing is often the best option.

In the financial publishing industry, most stock market newsletter editors write at least one book for a mainstream publishing house.

Reason: being an author adds to their credibility, helping them sell subscriptions to their advisory letters.

Option #2: Self-publishing a physical book

Self-publishing your book as a printed paperback or hardcover makes sense when you want to give away a lot of copies of your book as a marketing tool.

Professional speakers are a good example, because they typically send a free book, along with their sales materials, to every potential client.

Giving potential clients a copy of your book is an effective marketing tool. Information marketing pioneer Jeffrey Lant says “a book is a brochure that will never be thrown away.”

The more professionally written, designed, and printed your self-published book, the more impressed your prospects will be.

Ideally, your self-published book should look no different than hardcover or trade paperback books from major publishers.

With self-publishing, your cost per copy is much less than buying your own book at the 50% author’s discount you get from a regular publisher.

As a result, authors who give away a lot of copies of their books can save a lot of money with self-publishing.

If your goal is to sell copies of your book directly—whether through mail-order magazine ads, the Internet, or at the back of the room during speaking gigs—self-publishing gives you a higher profit margin.

Option #3: Publishing your book as an e-book

Publishing your book as a downloadable PDF file—known as an “e-book”—is the clear choice when you want to (a) sell your book on the Internet and (b) maximize your profits from its publication and sale.

Why are e-books so profitable? Two main reasons.

First, with an e-book, you can charge more money for less content than with a regular book.

Most traditionally published business books today are at least 200 pages—around 80,000 words—selling for at least $15 in trade paperback or $20 in hardcover.

For an e-book, you can charge anywhere from $29 to $49 per copy, more if the book is on a specialized topic.

And although length varies, a $29 e-book can be only 50 pages—about 15,000 words.

That means it costs as much or more as a hardcover or paperback book while containing only one-fifth the text.

So it takes less writing time to produce an e-book than a regular book.

With an e-book, you deliver it to the buyer over the Internet as an electronic PDF file.

You can also format your e-book so Amazon can sell a Kindle version. My latest book had Kindle sales of over $9,000 last year.

With an e-book, there is no printing, storage, fulfillment, or shipping costs, so your profit margin on each sale is extremely high.

By comparison, authors who publish with mainstream publishers get a royalty averaging 10% or less of the book’s cover price.

The margin in self-publishing physical books is usually 50% give or take 10%. But with e-books, the margin can be close to 100%.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.