This may put all those Google consultants out of business: When you open a Google account, Google will help you build your AdWords campaign for free! And who knows more about Google than Google? For more information call: 866-2-Google.

Clever businesses are creating fan or ‘like’ pages as a way to get their marketing message across, but creating these pages can be hard work, especially if you’re not technically minded.

UNTIL NOW…

Dave Nicholson and John Thornhill have just launched a fantastic piece of software that creates Facebook fan/like pages in under a minute. Yes, under a minute…

Want to see proof, go here.

And that’s not all, it gets better…

Like Page Builder is totally FREE!

Yes, you read that right there, totally FREE! I could not believe it myself when I heard about it, but believe me, it really is!

So if you want to see a Facebook fan/like page get created in under a minute, and you want the software that created the page for free, plus loads more, check out the video here.

It really is a no-brainer, make sure you grab it right now before these guys start charging for it!

Rocky times are not over yet. There has NEVER been a better time to create your OWN economy, invest in yourself, and shape your future. All you need is a business system that’s proven and easy to follow.

And that’s exactly what Ali Brown is delivering in her BRAND NEW video series that includes detailed, step-by-step training.

It’s called “Elevate Your Income: Top Strategies to Boost Your Business Fast!” and it’s FREE. But it won’t be up for long.

Ali was featured this year on ABC’s “Secret Millionaire”, and she’s one of the MOST respected resources when it comes to business success, with awards from Inc. 500, Ernst & Young, Enterprising Women, and more.

With a woman of these credentials, you gotta pay to listen to what she has to say…not today though!

Get started now and access the first video right away.

I just know you’re going to love it. See you there!

Surely you know that Facebook is THE place to market these days, and now you can create stores on your Facebook Fan Pages!

This Facebook Store Builder creates an entire eBay and/or Amazon store on your fan page in just MINUTES…

Simply insert your keyword and affiliiate IDs and it pulls products from eBay and/or Amazon to “stock your virtual shelves” instantly!

Oh, I’d be remiss if I didn’t tell you that it’s running in DIMESALE format and the price is going up steadily.

So scoot over and grab your copy now!

If you ever wanted to create a professional and truly profitable Video Sales Pages but have no idea how to approach it or are limited in technical skills to implement it, I’ve got great news for you!

My partners Alex and Dmitri cooked up something truly incredible that will solve all the problems:

* A tool that generates Video Sales Letters in minutes, just answer a few questions when prompted
* A complete training for using the tool to its full potential
* A guide to other tools for creating professional HD video presentation that will not break your bank account
* A video guide for editing templates and fine-tuning them to fit your needs
* A 7-step PDF guide for creating Video Sales Scripts that works in any Niche!

The Easy Video Sales Page Generator could be yours for a steal!

But please don’t wait, they are planning on increasing the price after this initial launch.

While you may think SEO is important for your website, ranking is important for each individual page. Each page has its own rank in the search engines, the whole website is only a part of the factor.

Based on experience the 3 strongest elements to a page are its Domain Name, Title Tag and Back Links, and depending on the level of competition for your search phrase, an adjustment to any of these can increase your page anywhere from few up to hundreds of spots.

There are some other elements as well, that I will also cover in this article.

Domain Name

Include keywords, if possible; however, don’t make it “spammy” with too much hyphenation! My personal rule of thumb is no more than 2 hyphens. If your niche is wedding favors, and all the “good” domain names are taken, you could consider beautiful-wedding-favors.com, but I wouldn’t recommend the-very-best-wedding-favors-ever.com. Get the picture?

The Title Tag

I think of it like the mullet hairstyle: business in the front, party in the back. Your most important keywords should be in the front, and it should be followed with a compelling reason to click the link:

Beautiful Wedding Favors: We ship your Wedding Favors for Free

Beach Wedding Favors: Free Shipping on all Beach Theme Favors

You don’t have to “stuff” the title tag, and in the search results it is the most prominent, clickable element. You want to design it to help you rank higher AND get more clicks than the other folks.

Back Links

It has been said that enough back links can solve any ranking problem, and that’s probably true, but you do want to make them work well for you. Remember, anchor text matters! Your best links will include keyword rich words and phrases, not your URL. For example:

Buy beautiful beach wedding favors from my-great-sites.com

…is MUCH better than…

Buy beautiful beach wedding favors from my-great-sites.com

Hint: Your links should look NATURAL. In other words, they shouldn’t all say exactly the same thing. Immediately having 10,000 back links to a site that’s been online 2 days, with all the same exact links just doesn’t “feel” right.

ALSO…Remember that you want to get links DEEP into your site, not just the home page. It has been suggested in the past that no more than 50% of your links should point to the home page, so be sure to get links to categories and even product level pages (if you’re in e-commerce)!

The next element that I work diligently on to make keyword rich is the actual page name. Consider the keywords that are targeted for the page, and name the pages accordingly–even in ecommerce and database driven sites.

Page Names

Do you have a generic domain, or a custom domain? (www.mydomain.com/seo-expert-tips.html vs. www.mydomain.com/?3z42.php)

Your pages should be themed based on relevance. If the page is about beach wedding favors, keep the content relevant. Don’t stray and add extra content about wedding shoes and the dress, unless it’s appropriate.

Meta Description

The Meta Description should NOT be ignored. While it will not affect the search results, it can alter the results of the search and drive a higher click through rate. This is the second feature anyone will notice about your site, BEFORE they ever arrive on the page. So use keyword rich content with compelling text to encourage them to click on that search engine listing to visit your site. I have seen occasions on our own site where we were getting higher click-throughs at #2 than the listing at #1, and our only conclusion is that our meta description copy was more compelling to the user.

Meta Keywords

Meta Keywords are certainly not used for ranking, but I add them to each page so that I can keep track of what the page theme is ranking for. Some folks are concerned that using them this way would allow others to “steal” your keywords, but frankly there are so many other tools out there that they don’t have to view my meta keywords to find out what I am trying to rank that page for.

These are just the basics that can help your page rank better. There are additional factors that you may want to add depending on your site.

The Strongest SEO Elements:

• Domain Name: Include keywords, if possible. Don’t OVER HYPHENATE
• Title Tag: The tag should be targeted AND clickable
• Back Links

Also Consider these SEO Basics

• Pages Names: Named according to the page content
• Meta Description: What people see on the Search Engine Results and can get you better click-through
• Meta Keywords: While search engines don’t use these, you can use for tracking purposes

Extracted from StomperNet SEO Intelligence Report, December 2, 2011.

The Internet changes fast. Very fast.

Business models that are having success one day can be gone the next.

So let’s talk about what’s still working as of December 2011…

INFORMATION PRODUCTS

E-books, How-To videos, membership sites. Whether it’s teaching someone how to learn karate, build their own organic garden, or trade the Forex markets, people will always be willing to pay for information especially if it saves them the time to try and find it themselves and/or presents the information in a unique way.

The “Publishing” industry has been around for a very long time, and it’s not going anywhere anytime soon. It will simply evolve.

We’re seeing a major ‘shift’ away from physical info-products (DVDs, printed manuals, etc.) and more products moving towards ALL DIGITAL—downloadable PDF reports, online streaming videos, and MP3 audio files.

In the world of “instant gratification” the digital-delivery model solves that urge and provides lower costs for the business owner selling information products, since there is practically zero cost of goods in providing downloadable products, aside from any server bandwidth costs which are incredibly cheap.

The entire book industry is also going through a major shift with what Amazon is doing with the Kindle. More people are buying and downloading e-book copies of real books than ever, and this trend is only going to continue its explosive growth.

A powerful element of building a business around info-products is that it can be outsourced and you can simply hire someone else to not only write an e-book or special reports for you, but even to shoot video content.

SOFTWARE

Our entire world now runs on software. There are many opportunities to develop software for a variety of niche markets and needs.

We’re now seeing software in different formats (all of them are having degrees of success):

• Mac or PC desktop software
• Web-based applications
• Mobile & Tablet applications

Software fortunes are being built every year by entrepreneurs that cannot program a single line of code. So it’s another great business model that can be outsourced.

A software business essentially has TWO primary roles: Programmer and Designer.

User Interface design is critical for success today. A good-looking, user-friendly piece of software will often out-sell a more complicated, more robust competing piece of software.

CONTENT-ONLY WEB SITES

This is what I used to call “virtual real estate” sites. These are websites that are created to targeted certain keywords and niches and usually contain product reviews and articles.

These sites are monetized from AdSense, affiliate programs, and other advertising.

Since “content” is what the Internet is made up of, this model will always be around in one form or another. And it’s not just for “the little guy”.

Massive companies like Demand Media, AOL, Huffington Post, and many others are essentially a content-only website network. They’re just making MILLIONS from it while most small entrepreneurs are generating thousands.

Another business that can be completely outsourced and SCALED.

E-COMMERCE STORES

E-commerce is still thriving if not continuing to grow. Lots of opportunities to sell REAL products to people across a wide range of niche markets.

There are, however, many product categories that are being commoditized with lower and lower prices (and margins). So you’ll want to pick a market that has a higher margins and the products aren’t necessarily readily available at every WalMart and Target in the world, otherwise you might have a hard time generating much revenue.

Amazon.com has created some amazing opportunities for e-commerce store owners. Did you know you can now not only list your products for sale within Amazon’s website but they will store and ship your products AND collect payments and everything?

Lots of e-commerce store owners are having great success by having Amazon handle everything—they just focus on marketing and have their inventory shipped to Amazon’s warehouses. Amazon even handles customer support!

Definitely something you might want to look into.

PROFESSIONAL SERVICES

This is an area that’s often overlooked, yet can be a GOLDMINE for those willing to venture into this area.

There are millions of businesses that need a certain set of services:

• Content Writing
• Graphic Design; logos or websites
• Programming
• Market Research
• Data Entry
• Accounting
• SEO & PPC Management
• Lead Generation & Cold-Calling
• Social Media Management
• Customer Support

And much more…

There are companies out there making MILLIONS just by offer PPC Management services to other businesses. They manage campaigns and doing the keyword research for other businesses and take a percentage of everything they spend in AdWords. That alone is a great business that’s only going to get bigger.

The beauty of a Professional Services business is that almost every skill that you would offer to other businesses can be outsourced. Meaning you would just market the services (and you could even have others do that too) while others do the actual work for the clients. This is a tried and true model that’s been around for a long time.

AFFILIATE MARKETING

There is still a lot of money to be made as an affiliate marketer, but for 99% of affiliates, you’re not going to build much of a business only focused on being an affiliate marketer unless you build a huge network of Content sites.

Affiliate marketing is a great source of income when combined with other business models like information products, software, and professional services.

CLOSING THOUGHTS

There are obviously other business models that are still working, but the above ones are some of the biggest right now. Each one of those models continues to evolve but the core business is still the same.

You’ll notice a repeating theme for many of those…

I mentioned the model mostly runs on Outsourcing.

I cannot stress enough how much you MUST master Outsourcing if you’re going to build a successful business online. I honestly believe it’s THE single greatest factor in building and growing a successful online business.

LABOR has always been the critical component of leverage that has built fortunes. You show me a big successful company and I’ll show you one with 1,000s of employees.

Now that doesn’t mean YOU need to hire 1,000s of employees but you need to have people doing work for you if you want to have a great level of success. And it’s not something that’s scary or anything. In fact, you can hire ONE person (I’ll show you exactly how) to be a “Team Leader” that can manage others; whether it’s to manage 3 other people or 300. You’ll just deal with that one Team Leader person.

WEALTH HAS ALWAYS BEEN BUILT THE SAME WAY…

Step #1: Write a check.

Step #2: Cash a larger check in return.

THAT’S IT. That’s the ‘secret’ to all wealth building.

There’s no better way to do that than to leverage the work of others. Write a small check for their work and get back a larger check for what their work made for your business.

If you’re one of my customers or long-time subscribers that hasn’t yet gone through my “Outsource Force” course, you really NEED IT for your online business success.

Once you complete the course you’ll be 100 TIMES ahead of your competitors online when it comes to Outsourcing. And it’s funny so many marketers think they know how to outsource just by posting a job on eLance or oDesk or another site…well, that’s hardly Outsourcing.

Outsourcing is about building a WORKING, REPEATABLE MODEL THAT WILL SCALE YOUR BUSINESS FOR YOU.

It’s not just about having a task done for you to save you some time or some other one-off project. And those freelance sites are often 2-3 TIMES more expensive to have work done than what it costs if you learn the secrets of how to find workers that only want to work for you directly.

How would you like to have BETTER, FASTER WORK done by 3 PEOPLE for the cost of ONE? That’s exactly what you can learn to do…

And once you learn how to build and ‘run’ this scalable model you can take nearly ANY online business model and make it grow for you—Information Products, Software, Content Sites, Professional Services, Affiliate Marketing, and more.

If you want to make 2012 your best year yet, I strongly challenge you to MASTER OUTSOURCING. See how much you can get done in the New Year by not actually doing the work yourself! You’ll be surprised how FAST your business can really start growing. That’s when it becomes a lot of FUN and really just lets you spend more time on coming up with new ideas.

And let’s face it, that’s all we want to do anyway…just come up with new ideas.

Go get my “Outsource Force” complete course here.

It will be the best investment you ever make in yourself and in ANY future business idea.

The other day, my oldest son expressed to me his concern that he would not be successful as an adult.

Why not? Because (in his mind) there are quite a number of things he isn’t good at (math is at the top of the list).

I shared with him an encouraging success secret that I now pass on to you.

Namely, that to be extremely successful—in business, career, and wealth building—you don’t have to be good at a lot of things.

In fact, you can attain an extremely high level of success even if you are really good at only one thing.

Warren Buffett made this point some years ago in a college lecture he gave with Bill Gates.

He said, in essence, that he (Buffett) is not very strong, not very fast, not very physical, not very athletic.

“If I was dropped in the middle of Africa, I’d be eaten by a lion within 2 minutes,” he told the audience.

However, because he is good at only one thing—investing in the stock market—Buffett is an extremely wealthy man.

In my neighborhood, parents worry incessantly about whether their kids will be successful.

They fret over the kids’ grades…piano lessons…sports…extra-curricular activities…even how many friends the kids have…summer camp…you name it.

My kids have it easy, because I don’t worry about any of these things.

As long as they do their best, I don’t obsess over their grades or what extra-curricular activities they should be doing but are not.

I tell them what I just told you…

Find the one thing in life that you love—that turns you on, that you are passionate about—and keep doing it.

The more you do it, the better you get at it.

With an early start and years of practice, your kids will get good at the one thing they love, become extremely competent, and therefore never have to worry about supporting themselves or being out of a job.

Of course, to ensure financial success, this “one thing”—the singular passion—must be something others will pay money for.

To paraphrase Aristotle, “Where your passions intersect with the needs of the public, therein lies your vocation.”

Like Warren Buffett, I have very few talents and am not good at most things.

The list of what I am mediocre or bad at is very long indeed.

I’m incompetent at fixing things around the house, for example.

And I have a depth-perception problem that makes me lousy at tennis, baseball, or any sport where you have to hit a ball with a stick.

But I was always a voracious reader. I love books, reading, and writing. I began to write early—amateur comic books in elementary school, short stories in junior high school, articles for the papers in high school and college.

I spent so much time in college writing for our paper—it was a daily, and I became the features editor—that my writing began to improve significantly.

I realized writing was the one thing I love to do, have an aptitude for, and am good at.

And in copywriting, I found an area of writing where I could be paid handsomely for my efforts.

A mistake many people make is to continually work to improve themselves in areas where they are weak.

What you should do instead is to improve yourself in the one area where you are strongest.

Why?

Today we are a society of specialists.

When I was a kid, and the tiles in our bathroom began to crumble, my dad strapped on a tool belt and fixed them.

Today when my bathroom has a cracked tile, I call the tile guy—and pay him to fix it.

Success does not come from being a jack of all trades, and a master of none.

It comes from mastery of a skill or body of knowledge that others—an employer or customer—will pay you to share.

If I were to take a course in tiling, I would learn a little…but my abilities would be nothing compared to my tile guy, who has been doing this for 40 years.

I spend my time increasing my knowledge of marketing, which helps me make more money in my freelance copywriting and Internet marketing business.

Society admires the Renaissance man, the well-rounded individual.

But more often than not, it’s the singularly focused individual—Bill Gates, Warren Buffett, Tiger Woods—the person who is exceedingly good at just one thing—who reaps the greatest rewards.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Article marketing is one of best marketing strategies anyone in business should be using as part of their business promotion. If you’re not using this strategy then you are simply leaving cash on the table. This article is going to give you 3 reasons to use article marketing for your business.

One of the biggest reasons people don’t use article marketing is because they don’t know what to write, and another reason is because for some it can be time-consuming work. Hopefully after you read the following you will see the benefits of using article marketing will far outweigh the hurdles you may face that are preventing you from using this great strategy.

1. It’s completely free. Writing articles costs nothing, except your time and a little bit of research to write something about. You know people spend hundreds and thousands of dollars on paid marketing (with little or no results) when if they just did article marketing they would seriously save a lot of money. Obviously the more articles you write the more traffic you will get to your site. So free articles equal free traffic to your sites!

2. The more links from your articles to your site means your site will go further in the Google rankings. What does this mean? It means that your site is going to become easier to find, more visible to people who want what you have to offer. So you are going to have all this traffic and it costs you nothing.

3. It’s permanent. Unlike PPC, and other paid marketing strategies once you write and submit your articles to your blog and various directories they are on the Internet forever. Where as paid methods you find you have to go login every time your funds dry up and reinvest. Not with article marketing—your articles are there forever, for the long term.

So many people shy away from this strategy because it all seems so hard but with a little research and time you can have an article written up and submitted to directories in under an hour. That article will stay on the web forever until you take it down. And believe me when I say this: once you get going and begin to see results you will be kicking yourself for not choosing this strategy to help promote your business sooner.

Of course as I mentioned, the more articles you have out there the better it will be. The most serious article marketers not only submit their articles to directories, they also have several unique versions of the same article submitted to lots of directories. They use a special software that allows them to not only spin their articles into completely unique versions, but it also submits them to several hundred article directories at the click of the mouse!

Imagine what 1 article spun 300 times and automatically submitted to 300 article directories could do for your business. Now I want you to imagine if you wrote 10 articles, or 20 articles and spun them 300 times and also submitted those to 300 sites…what would that do for your business? I think you know the answer!

Do you have 2-4 hours a week to complete one simple assignment? If yes, then you need to go take a look at this new program that I just got word about. It shows you how to start an extremely profitable info-marketing business in just 2-4 hours a week by completing one simple task! If you have been spinning your wheels and getting nowhere with your online business then this program will make all the difference!

Pam Lawhorne that is offering charter memberships to her Online Business Boot Camps at half the price but only for a limited time. It’s part of her goal to help as many people get their online business off to a fast start and I thought you might be interested. This program will show you the systems Pam has used to build her 6-figure passive income business in a little over a year starting off from scratch! No time to waste; take a look at this now.

I don’t know any online business owner that doesn’t need quality *articles* for something…

Whether it be articles to send to your e-mail list. Or articles for your blog visitors. Or articles to turn into videos, etc.

Not to mention the fact that you can make EASY money just by consistently submitting fresh new articles to your blog, to article directories, and to your Youtube channel…

Literally, if you simply write fresh content, the cash will follow if you’re consistent. Consistency is the
big secret.

The bottom line is you simply need quality content to fuel your online business and make more money!

So I’d like to share 2 ways to get all the quality article content you could EVER want, for no cost…

FREE METHOD 1: Compile a list of “hot tips” to create your article!

This is probably the easiest, fastest way I know of to create your own unique articles even if you aren’t a great writer.

Simply come up with a hot topic headline such as:

“3 Ways To Get Free Facebook Traffic”

“7 Ways To Increase Conversions”

“5 Ways To Double Your Sales In 30 Days”

…etc.

From there, you search Google to find info related to your headline topic. For example, if your article is about getting more free traffic, you’d obviously Google “free online traffic tips” or something very similar.

Read for 10 or 15 minutes on the topic of choice, ideally from several different sources. And then from *memory* (so that you’re not tempted to copy anybody else’s work), write out your tips one by one to create the body of your article.

Finish up your article by telling your reader you hope they’ve enjoyed your tips, letting them know how they can get your upcoming content. Or, place a “call to action” at the end of the article, prompting them to visit another website or affiliate offer for more information on the featured topic!

Once you’ve mastered this SIMPLE article writing method, you can *also* use it to make cash by selling unique articles to others in need, such as by offering your own article writing service through Fiverr and/or through the Warrior Forum!

FREE METHOD 2

I’ve got a very well established service called InfoGoRound, featuring a HUGE database of thousands of “private label” articles on all sorts of different topics, covering just about every popular niche you can imagine.

As a member of IGR, you can simply login, search for a specific keyword topic, and our search engine lists all the private label articles including the keyword you searched under!

So you can literally have content within *seconds* ready to send to your e-mail subscribers, or post to your blog, etc. No sifting through big zip files of articles and all that.

IGR articles are even RATED for quality by other members, so you can see at a glance what your subscribers and visitors will like.

Being that these are private label articles, you can modify them however you’d like, and even sign *your* name as author of the article (even if you don’t change a thing).

Now here’s the cool part…

InfoGoRound is $25 per month. BUT you can very easily get a 100% rebate on that $25 just by writing and submitting one unique article of your own per month!

Meaning you’re getting ongoing access to an ever growing database of articles ultimately for ZERO cost.

At $25 value per article, there are over 4,000 articles currently in the InfoGoRound database, meaning you’re getting access to literally over $100,000 worth of articles!

So the value is just insane. You also get access to private label books and salesletters each month, along with a huge archive of the past 5 years of content up through *today*.

And once again, you have a way of getting it ALL for no cost with the 100% rebate program (which is called the “Cash for Content” program).

Either way, budget or no budget, you now have 2 easy methods here to get all the articles and content you want, in virtually ANY niche, for no cost!

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

New social network sites are popping up all the time. Some make it; some won’t, but here’s one with an Alexa rank of 54,510 (that shows exceptional high traffic volume) and to be honest, I’m beginning to know some of the members in Kooiii better than in Facebook. It’s a close-knit community. Some things you can do are ad posting, article publishing and group creation. Every activity will be publicized on the common wall. The more value you contribute, the more influence you have.

Best of all, join the affiliate program and get paid on 2 levels for bringing new friends like you to Kooiii.

This is my personal invite to you. Cheers.

Do you want to master online traffic generation?

Would you like to discover the quickest way to boost visitors to you site?

Are you ready to uncover the method savvy online marketers have been keeping under wraps?

If you answered “yes” to any of those questions, click here!

It’s no secret that Google loves Web 2.0 social sites like HubPages, and ranks them highly in the search engines.

But what does that mean for you?

Massive exposure and traffic—FAST!

Inside this new video series you’ll learn:

* What Hubpages are

* Common HubPages Terminology

* How to use Hubpages to generate income

* How to Make a Hub

* How to generate Traffic

* And Much More!

If you’ve got websites lying around that are still not picking up many sales because of the lack of traffic, then this HubPage Traffic video series may be the missing piece. Get your copy now!

Your business—whether you are an information marketer, retailer, catalog merchant, manufacturer, service provider, freelancer, or consultant—has not one but two unique selling propositions (USPs): the tangible and the intangible.

The tangible USP is the visible, quantifiable differentiator between you and your competitors.

Because it can be seen, felt, described, and grasped, the tangible USP is the one you feature in your marketing copy.

Example: years ago, before digital cameras were invented, Polaroid’s USP was that its cameras produced instant pictures.

With all other cameras, you had to take the film to get it developed. But with Polaroid, the picture would develop when exposed to air, in about a minute, allowing you to view the image almost instantly.

The intangible USP, for most entrepreneurs as well as many larger companies, is your personality and reputation, which in the corporate marketing world might be called your “image”.

The intangible benefit can be just as important in closing sales and attracting repeat business as the tangible benefit.

Yet it takes a secondary place in marketing copy, if it is there at all. The reason is that intangible USPs are difficult to describe in a way that is clear and compelling, even though it may in fact be enormously valuable.

For instance, TP owns a local camera store near my office that sells the same cameras as all other camera stores.

Many of the big chain stores sell these cameras at lower prices and carry a wider selection, giving them a tangible advantage over TP’s little shop.

TP’s advantage over them—in this case, the intangible benefit—is his infectious enthusiasm for the art and craft of photography.

TP is a successful semi-professional photographer whose work has been widely published; he specializes in photographing fires and firefighters.

The most obvious benefit to the customer is superior advice and guidance on camera selection and usage.

But there’s another, even less tangible benefit: when you go to TP’s store, you can talk photography with him, and his enthusiasm is contagious.

Being around TP, a craftsman who takes pride in all of his work—both as a photographer and store owner—gives you a sense of camaraderie with a fellow shutterbug.

It makes you eager to improve and master your craft as an amateur photographer…goals which TP can help you achieve, both with the products he sells for money as well as the advice and mentoring he dispenses for free.

I see a parallel between TP’s photo shop and the business of marketing information products, an area of interest to many of my readers.

The tangible USP you have is usually inherent in either the content of your products or the credentials of your product authors.

You can also build a tangible USP into your offer. For example, Prentice Hall (PH) was selling a book on how to create a marketing plan.

The offer was a 30-day free trial of the book: if you did not like the book, you returned it within 30 days for a refund.

The copywriter who wrote PH’s direct mail package to sell the book realized that a customer could get the book, follow the instructions, create the market plan he needed, and then return the book within 30 days for refund—in essence getting a free marketing plan.

He used this fact as the USP in the headline of his letter: “Create a Breakthrough Marketing Plan in 30 Days—Guaranteed or Your Money Back.”

But when you are an information marketer, especially on the Internet, you also have an intangible USP that becomes very important to your customers.

That intangible USP is who you are—your personality. Even though this intangible USP doesn’t translate into sales copy very well, your personality—some marketing experts call it your “personal brand”—is a major factor affecting your sales revenues.

It is an old axiom in selling that customers prefer to do business with people they know and like.

So the more you come across as someone your customers like, respect, and trust, the more they will seek your advice—and in turn, the more information products they will buy from you.

Unlike consumer brands (e.g., Pillsbury and their Dough Boy), successful personal brands are not manufactured by advertising agencies.

They are natural reflections of the information marketer—her personality, experiences, beliefs, strengths, prejudices, opinions, and attitudes.

In using your personal brand to your advantage, it is best to be true to yourself—be the person you really are—rather than to fabricate some artificial persona you think more people will like and buy from.

In matters of personal branding, heed motivational speaker Rob Gilbert’s formula: SWL + SWL = SW.

This stands for: “Some will like you and your products. Some won’t like you and your products. So what?”

Be yourself. It’s the only personal brand you can really pull off with credibility.

If you try to be someone you’re not, your customers will sense it in everything you write or say and distance themselves from you.

Yes, your persona will attract some customers and repulse others. But SWL + SWL = SW.

The number of loyal readers and fans you attract by being yourself in your writing will be more than sufficient to earn a handsome living selling information products—reflecting your ideas, way of thinking, and opinions—to your core mailing list.

One more thing: your persona or personal brand is established primarily in your communications with your prospects and customers.

On the Internet, these communications include your e-newsletter, e-mail marketing messages, transactional e-mails, website, landing pages, blog, tele-seminars, customer service e-mails and phone calls, Facebook posts, YouTube videos, tweets and of course, your information products.

So while it makes sense to develop your own style in written and spoken communications, you should always present your best, most positive self—the “you” that is most helpful, friendly, and caring about your readers’ success.

That’s something your customers will like. A lot.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Did you know that over 40% of searches done online have “local intent”?

And what if you could tap into this massive source of quality targeted traffic for free?

That would be pretty great. But the best part is how much of the site creation can be automated.

Check out how the Dominating Local software pumps out local business listings that get indexed, rank and draw all sorts of free traffic from tons of local terms including really high-paying AdSense keywords and big-time lead generator sites.

It’s very easy to use. You pick a city, select a category, select a template, and hit “Save & Deploy”. It then goes out and builds 100s or 1,000s of quality unique local pages which are easily ranked in the search engines.

For now it has data from USA, UK, Canada and Australia and in a nutshell it allows you to deploy unique content sites full of qualify business listings that rank gangbusters for:

- local products & services
- business names
- professionals and categories
- Local keywords

And all this free traffic can then be monetized fairly easily through:

- AdSense or affiliate offers
- lead generation
- selling the websites to local companies

Bottom line: this thing creates sites that get rankings and traffic on the fly and it’s pretty darn impressive.

If you have ever tried to make money online, then you know how difficult it can be. There is so much information on the Internet, that if you type in Google “how to make money online”, you will find a lot of related content, most of which turns out to be either garbage or doesn’t tell the full story. Internet has become corrupt, and the big “G” has turned into a playground for marketers to promote some affiliate products.

If you want to achieve something online, you need to know where to start—and that’s exactly where people have the most problems.

Let me tell you my story: I wanted to make money pretty early in my life—when I just turned 18. After reading Robert Kiyosaki’s “Rich Dad Poor Dad”, I wanted to become an investor, which turned out to be a really stupid idea; then I’ve tried MLM, but I felt really embarrassed promoting perfume, toothbrushes and other stuff to people I knew and didn’t know. One day I’ve discovered blogging as a way to make money. I’ve created a blog about self-development and wrote each and every day, but almost no one read my articles, and that’s why I’ve decided to quit and sell my website.

Afterwards, I’ve tried affiliate marketing, putting AdSense on my blogs and other known Internet marketing strategies—I still couldn’t earn a dime. I really wanted to quit this whole “make money online business” until I’ve realized where I’ve screwed up: I didn’t focus on only one Internet marketing area and do it well.

Let me explain: every journey has its ups and downs, and usually, it starts off with a series of downs. As I started out, I experienced a lot of failures and made a ton of mistakes. At that time, I saw failures as a sign to quit and not becoming better at a specific area. If I’ve managed to hold on and master one area of IM, I would have made money much quicker.

That is really the main point of this article: before you start spending your money on some courses that promise you mountains of gold, find out what you’re good at. If you like writing, learn more about article marketing and blogging; if you like communicating with people, learn how to market yourself on Facebook, Twitter and other social media outlets; if you like investing into real estate, but don’t have enough funds to do so, try flipping websites (buying them, improving and then reselling); if you want to become the “Google slayer”, focus on search engine optimization. Find out how Google works: which backlinks does it love and hate, how to optimize a website for the best results, etc.

Now take a piece of paper and write down all of your skills, talents and abilities. Take as much time as you need, and if you have troubles choosing—ask your parents, friends, girlfriend/boyfriend to help you out. They can tell you all about your strong sides from their perspectives.

After you’ve done that, find relevant blogs, forums, e-books and courses that teach the skills you’ve chosen to learn. For example, Darren Rowse’s blog “Problogger” wrote tons of articles about how to become a better blogger; my blog “Try To Learn More” covers various topics, including article marketing, flipping websites, SEO and others.

All you need to do is take action. As in everything, you will need to invest time, patience and money to achieve your goals. But if you follow my above tip, you will have a clear understanding of what our path should look like.

Andrii Demianenko is the owner of “Try To Learn More” – a blog that covers practical ways to succeed online. Click Here Now => http://trytolearnmore.com or you can get more articles by subscribing to his free e-zine. Send a blank e-mail to articles@getresponse.com

Most internet marketers, probably including you, have a ton of Private Label Rights (PLR) products collecting virtual dust on their hard drive.

You’ve probably already deleted a ton of it, but I’m here to tell you…

Do not empty that trash can just yet!

PLR is actually one of the most valuable things you can get your hands on!

The problem is that most marketers do not use PLR the right way.

There’s more to it than just changing the name on the product and reselling it.

But don’t worry, using the PLR the rigth way is very easy especially when you get your hands on this WSO which features a totally unique 4 hour step-by-step video course that will show you exactly how to turn PLR into gold.

Private Label Money Magnet is a fantastic video course and it was a real eye opener for me. I’m currently implementing a lot of the ideas and already seeing great results.

You can’t beat the price either—so little for an in-depth video course is unheard of, and bordering on the insane.

I can only recommend that you snap this up before they regain their sanity and close down this WSO.

I’m going to reveal 3 of the BIGGEST keys to online success so keep reading at all costs!

These are the keys many marketers simply won’t tell you (at least, not all at once!)…

I see a TON of mistakes being made out there, with focus in all the *wrong* places. So as my subscriber, I’d like to help you avoid these mistakes by focusing on what *works*…

—————————————–
KEY #1 – LIST BUILDING
—————————————–

Make building an opt-in e-mail list your #1 priority.

If all else fails, you can STILL make good money by having an opt-in e-mail list, which includes building a trusting relationship with the people who join your list.

One of the huge advantages to having a list is not just that it’s a means of getting *instant* free traffic (and cash) anytime you need it, simply by writing or pasting in a promotion and clicking “send”…

It’s ALSO a killer tool for creating *leverage*! For example, it’s tough doing joint ventures with other list owners, without your own list! ;-)

But WITH a list, you can contact other people to do ad swaps, where you send their product to your list, and they send your product to theirs—meaning even MORE endless *free* traffic!

Which brings me to my next key!…

—————————————–
KEY #2 – PRODUCT CREATION
—————————————–

Lots of people want to make money solely as an affiliate—promoting other peoples’ products. And you can make a lot that way!

But ideally, you want to ALSO be creating your *own* product(s) to build a *real* online business.

How many gurus do you know WITHOUT their own products? You’re probably lucky if you can name even one.

Quite honestly, from my experience it’s MUCH EASIER to make *larger* sums of money (much faster) by creating your own products!

You can offer both affiliate products AND your own products to your e-mail list this way as well.

The trick is simply to emulate what works, in whatever niche you’re focused on. You can go straight to Clickbank and look at the popularity of products in their marketplace to see what’s selling.

That will SHOW you what works. From there, simply determine what *benefit* is being fulfilled by the products that are selling, and provide the SAME (or very similar) benefit with your product.

Obviously, you want to try to improve on what works, to make your product even better the the competition…Make it easier to use, or offer *more* of the benefit, etc.

It’s important to note that you NEVER want to copy somebody else’s content, or ad copy, or anything like that. What I’m saying is simply that you want to model after what works.

If you’re a beginner, don’t try to model after a software product (generally speaking). Model after an ebook or a video series or something more simple to create, and go from there.

In terms of modeling how a successful product is *marketed* (which is actually the MAIN thing you want to emulate), everything is out in the open!

Think about it. You can watch the salesletter. You can subscribe to newsletter follow-ups. You can see pricing. You can see how an affiliate program is run. Apply what you see to YOUR product and YOUR marketing.

Never, ever, forget this key! Write it down on your forehead for a day if that’s what it takes. ;-)

—————————————–
KEY # 3 – COPYWRITING
—————————————–

Becoming a proficient copywriter will help your online business IMMENSELY. I can’t stress it enough. It helps in almost *every* area of your business—even when it comes to setting up JVs or finding affiliates, since it comes in handy being able to persuade others to take action!

That’s all copywriting is—getting others to take some sort of action, whether it’s joining your e-mail list or promoting your product or BUYING your product.

The good news is that everything you need to know about copywriting is available for FREE in books and online. Go to your library and check out books by Ted Nicholas and Dan Kennedy…Read and study them.

Also, before you write your next (or first!) salesletter, go online and check out the 12 Step Fool Proof Sales Letter by David Frey.

I actually have a special little “shortcut” formula to writing absolute killer salesletters that you can use as well – this usually works like CRAZY…

This formula assumes you have a product that offers an in-demand benefit (per key #2 above)…

A. Write a headline that spells out the ultimate benefit offered by your product, including the end result obtained by that benefit.

Keep in mind that *interesting stories* are are a great way to lead people into the “meat” of your salesletter after you’ve captured their attention with your headline.

As for the meat…

B. PROVE your benefit in any and every way possible. In other words, convey on video or by testimonial or in any way possible, that you *really can deliver* the benefit that you’re promising in your headline.

C. Take away risk by *guaranteeing* your benefit (with a money-back guarantee).

D. Give your price, tell your visitor why it’s a great value, and ask for the order!

You see, if you have a benefit that people want, and can effectively PROVE that you can deliver that benefit (whether it’s making money or losing weight or getting a date or whatever), you WILL make sales!

It’s really that simple.

By mastering these 3 keys you can make *all the money you’ve ever dreamed of online* simply by repeating them!

I hope you’ve enjoyed my report and will begin applying these keys to your online business right away!

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

I frequently hire freelance writers to write e-books and other information products for my small online publishing business.

Recently RH, a potential author, was taken aback when I told him I wanted a 15,000-word e-book from him.

“How did you come up with 15,000 words as the desired length?” he asked me, hinting that it was unwise of me to demand such a huge number of words.

“In this age of hyper-information overloading, shouldn’t a document be more like the lady’s skirt—short enough to be interesting and just long enough to cover the subject?” he suggested.

RH’s question seems sensible enough on the surface.

But his conclusion that when it comes to writing and reading shorter is universally preferable to longer is not true.

May I explain why?

To begin with, RH is theoretically correct when he suggests that readers are busy, have too much to read, and not enough time to read it.

Despite this, however, people who buy information products—especially online—have a slightly different perspective than ordinary readers.

Info-products buyers do, to some extent, buy their information “buy the pound”.

If they pay a high price, they expect a lot for their money. Not just great content. But plenty of it.

We call this demand for quantity the “thud” factor. When a customer orders a $50 info-product, the material should make a nice “thud” when he drops it on his desk.

For e-books selling in the $19 to $49 range, I find that the customer is satisfied with a thicker, heftier e-book—at least 50 pages—when he prints it out and holds it in his hands.

With approximately 300 words per page, a 50-page e-book is 15,000 words, which is the word count requirement I gave RH.

RH, in turn, suggested that we could make a more valuable product by covering the topic in a single page, which he said he could do.

Well, let me warn you now. If you sell a $29 e-book, and deliver to your customers a one-page PDF document on the topic, your refund rate will be huge.

Those customers will feel ripped off and not buy from you again.

Even if that one page has great content, it is not enough. It does not meet the “thud factor” requirement.

The reason for RH’s erroneous assumptions on word length is that he is applying the same rule of modern writing—that brevity is the chief virtue of good writing—equally to information the reader wants as well as information he doesn’t want.

I agree with RH that in correspondence and other documents the prospect doesn’t really want or care about, you want to get to the point as quickly as possible—and keep it short and simple.

But when you sell a customer an e-book or special report, you are sending him writing that he actually wants to read.

Remember, he ordered it. He even paid you for it. He didn’t have to buy. But he did.

That means your customer is sufficiently interested in the topic to educate himself on it at his own expense.

He is reading your e-book for his own benefit. And perhaps for his own enjoyment. It is not a chore. Or if it is a chore, it is one he has volunteered for.

Strangely, RH didn’t complain to me that books he buys on Amazon.com or in Barnes & Noble have “too many words”.

Yet the average 200-page non-fiction trade paperback book contains 80,000 words—5 times the length of my average e-book!

Are you, like RH, afraid your copy—whether you are writing a salesletter, a landing page, an article, a special report, or a print or electronic book—is too long?

If so, the reason might be any of the following defects…all of which can and should be corrected:

1. Too much fluff: to meet the required word length, you have padded your copy, making it dull and flabby. You are wasting the reader’s time saying the same thing over and over in different ways.

2. Lack of content: you haven’t done your homework, so you don’t have a rich body of facts to illustrate your points and support your claims. Given the existence of the Internet and Google, there is no excuse for such inadequate research.

3. Lack of authority: you sound like you don’t really understand your subject in depth, and the reason is you probably don’t. You need to either become an expert or interview an expert (or two).

4. Boring copy: you don’t really care about the topic or the project, and it comes across in your copy. Solution: write only on subjects you are interested in and care about.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Is your cell phone an expenditure or an investment?

Think again.

If you are making new business deals through your phone all the time, then your phone bills are negligible.

Are you paying more of your phone bills than you are earning from using your phone?

Now would you like to know how you can make $236 in just 12 minutes per day with your cell phone?

See it here.