LinkedIn is without doubt one of the most effective online tool for professionals to grow their business. Even if you’re not a LinkedIn expert, using it is not too difficult. It is certainly within the capabilities of most professionals. Aside from using it just to put up an online CV and a corporate profile, they can also use LinkedIn to make new connections with potential clients and contacts. Still, there is much in LinkedIn features to exploit. One of these is the LinkedIn status update.

LinkedIn status updates can be used in two ways to help you grow your client base.

The first area is the way you use your own status updates. LinkedIn status updates are a nice way of helping to stay top of mind with contacts. Constantly e-mailing or calling can seem too pushy but a LinkedIn status update can prove to be a gentle, non-intrusive reminder of what you do.

Depending on their settings, your contacts will get a regular e-mail with a summary of the status updates of their contacts. They also see the status updates on their LinkedIn home page. Most updates are quite dull, simple profile updates or new connections. So if you can create interesting updates that actually send a useful message: “Ian is relaxing after an intensive selling skills workshop – great feedback” then it will more subtly get across your capabilities and expertise.

It’s also useful to track the status updates of your contacts.

You can learn a lot from this. You can quickly note when things have changed in their lives. It may seem like trivia, but anything they flag up must mean something to them, so if you have something useful to say in response then comment on their status or send them a message.

Look out especially for when they connect with new people. If you think those new contacts would prove to be valuable and useful, now is the ideal time to ask for an introduction from your existing connections as their conversation will still be fresh.

So use status updates well and although it probably won’t change your world, it could well bring you in some nice new business.

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