Article marketing is one of best marketing strategies anyone in business should be using as part of their business promotion. If you’re not using this strategy then you are simply leaving cash on the table. This article is going to give you 3 reasons to use article marketing for your business.

One of the biggest reasons people don’t use article marketing is because they don’t know what to write, and another reason is because for some it can be time-consuming work. Hopefully after you read the following you will see the benefits of using article marketing will far outweigh the hurdles you may face that are preventing you from using this great strategy.

1. It’s completely free. Writing articles costs nothing, except your time and a little bit of research to write something about. You know people spend hundreds and thousands of dollars on paid marketing (with little or no results) when if they just did article marketing they would seriously save a lot of money. Obviously the more articles you write the more traffic you will get to your site. So free articles equal free traffic to your sites!

2. The more links from your articles to your site means your site will go further in the Google rankings. What does this mean? It means that your site is going to become easier to find, more visible to people who want what you have to offer. So you are going to have all this traffic and it costs you nothing.

3. It’s permanent. Unlike PPC, and other paid marketing strategies once you write and submit your articles to your blog and various directories they are on the Internet forever. Where as paid methods you find you have to go login every time your funds dry up and reinvest. Not with article marketing—your articles are there forever, for the long term.

So many people shy away from this strategy because it all seems so hard but with a little research and time you can have an article written up and submitted to directories in under an hour. That article will stay on the web forever until you take it down. And believe me when I say this: once you get going and begin to see results you will be kicking yourself for not choosing this strategy to help promote your business sooner.

Of course as I mentioned, the more articles you have out there the better it will be. The most serious article marketers not only submit their articles to directories, they also have several unique versions of the same article submitted to lots of directories. They use a special software that allows them to not only spin their articles into completely unique versions, but it also submits them to several hundred article directories at the click of the mouse!

Imagine what 1 article spun 300 times and automatically submitted to 300 article directories could do for your business. Now I want you to imagine if you wrote 10 articles, or 20 articles and spun them 300 times and also submitted those to 300 sites…what would that do for your business? I think you know the answer!