There are a number of different business models for making money on the Internet.

Of these, my favorite—and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online today—is the “Agora Model”.

The Agora Model is an online marketing methodology pioneered by Agora Publishing.

In a nutshell, the Agora Model says you should offer a free e-newsletter and build up a large subscriber base.

Then, you make money by e-mailing promotions to your online subscriber list.

Agora and others are making hundreds of millions of dollars in sales online with the Agora Model.

Yet when I recommend it to marketers—both experienced and novice alike—they are immediately and strongly resistant to the idea.

Why?

One reason for their reluctance is that they have read an article by some so-called Internet marketing guru telling them that e-mail marketing is dead, passé, old hat.

And that they should be focusing instead on blogging, Twitter, Facebook, LinkedIn, online video, mobile marketing, SEO, AdSense, or whatever the fad flavor of the month is.

The other reason marketers are reluctant to launch a new e-newsletter is a fear—reasonable but not true—that the e-zine “space” is too overcrowded.

“There are so many e-zines out there, and everyone I know says they already get too many,” an attendee at an Early to Rise Internet Marketing Conference told me. “It seems impossible that I could be successful by publishing yet another.”

If you believe this to be true, slap yourself—and listen to me as I tell you what really works in Internet marketing today…

The Agora Model really works. I use it myself to earn a 6-figure income online—”working” on my Internet
business only a couple of hours a week.

All the components of the Agora Model—e-newsletters, e-mail marketing, online ads—still work. Like gangbusters.

As an article in DM News reports: “While social media and mobile marketing continue to be hot topics, marketers are still finding e-mail newsletters relevant.”

One of the neatest things about the Agora Model is that e-newsletter subscribers are more loyal readers—because they choose to opt into your list—instead of you gathering their names and compiling your own e-list.

And despite the glut of e-mail in your prospect’s inbox, sending an e-mail is still an effective way to gain the reader’s attention:

>> A study at Loughorough University found that users take action, on average, in less than 2 minutes upon being notified that a new e-mail is waiting for them.

>> According to a report by Forrester Research, opt-in lists (such as e-newsletter subscriber lists) retain 49% of their subscribers over time—nearly double the retention rate of compiled e-lists.

>> A study from ClearContext, an e-mail management tools vendor, found that over half of users surveyed spend more than 2 hours a day in their e-mail inbox.

Another reason why marketers hesitate to launch an e-newsletter is the mistaken belief that it is time and labor-intensive to produce.

That’s not true either.

In fact, your e-newsletter doesn’t have to be elaborate, lengthy, complex, or fancy.

But it does have to deliver useful content to your subscribers—and do so on a consistent basis.

Publishing your own e-newsletter gives you 3 essential advantages when it comes to making money online…

>> First, the best way to get people to opt into your e-list is by offering them free content.

When you publish an e-newsletter, you always have new free content (your e-newsletter) to offer.

>> Second, a monthly e-newsletter ensures that your prospects hear from you—on a regular basis—at least 12 times a year.

Assuming they find your content valuable, this consistent communication helps build a relationship with your online
readers.

>> Third, when people subscribe to an online newsletter, they give you permission to e-mail them.

That means you can send them e-mail marketing messages—with product offers—whenever you wish, at minimal cost.

Repeated exposure to your e-newsletter and solo e-mail promotions gets subscribers to trust you enough to start buying products you sell or recommend.

And before you know it, you’re making money selling information or merchandise on the Internet!

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.


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