Mobile text advertising is quickly turning into one of the most effective ways for small business owners to stay in contact with their customers and to create new relationships with existing leads.

While the concept of mobile advertising is becoming more understood, most people still have trouble understanding how SMS text advertising works. Here is a quick explanation:

1. The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword. By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor. The advertiser can market different keywords for different campaign purposes.

2. When a consumer opts in with a keyword, they receive an automatic response which has been set up by the vendor to correlate with the purpose that the keyword was set up. The vendor can even set up recurring automatic responses or different responses if someone texted a keyword in more than once.

3. At that point, the advertiser will periodically send out bulk SMS text messages to the entire distribution list, or even to just a small portion of the list.

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser. Some uses might be for a realtor to send information about selected properties, service vendors sending appointment reminders, and restaurants sending coupons or special selection offers.

Popular TV shows use SMS text messaging for voting and contests. An advertising campaign could be as simple as notifying your distribution list that new post has been made to your blog. It can be very effective to set up advertising campaigns to coordinate between e-mail messaging, IM and text messaging.

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