3

6 Reasons Businesses Need To Blog

Posted September 10th, 2011 by Nelson Tan. Filed under Blogging And RSS

A business blog is central to a successful inbound marketing strategy that will help you get found and generate more inbound leads online. Why? Here are 6 reasons your business needs to blog:

1. Build thought leadership by showing your expertise and becoming a go-to resource for prospects and media.

2. Get SEO value for each blog article. More content = more opportunities to get found online.

3. Engage in a dialogue with customers and prospects through blog comments. Host conversations and respond to issues or questions.

4. Attract social media followers. Businesses that blog enjoy more social media reach because they have content to share.

5. Generate more leads online. A HubSpot study found that businesses that blog generate more than 67% more leads online compared to businesses that don’t blog.

6. Humanize your brand by giving your company a voice of the people behind your brand.

Share and Enjoy:
  • BlinkList
  • del.icio.us
  • Digg
  • Diigo
  • Fark
  • folkd
  • Google Bookmarks
  • LinkaGoGo
  • Reddit
  • StumbleUpon
  • Tumblr
  • Xerpi

Related Posts:

If you have enjoyed this entry. Please feel free to bookmark it using your favorite social bookmarking site

3 Responses so far

  1. Maybelle says:

    A business blog definitely gives businesses, no matter what size, an opportunity to participate. I would however, call it a blog rather than a “business blog”. The word “business” makes it too formal and still business-oriented. I’d rather have it a blog about people, not businesses. Thanks though!

  2. Wow! Thank you! I constantly needed to write on my site something like that. Can I include a part of your post to my blog?

Leave a Comment