There are 3 basic options for publishing a book:

1 – Self-publish it as an e-book.
2 – Self-publish it as a physical book.
3 – Sell it to a mainstream publisher (e.g., John Wiley & Sons).

I am frequently asked which publishing option is best. My answer is always the same:

>> #1 has the highest margin and profit potential. Choose it if your primary goal is to make money with your book.

>> #3 has the most prestige. Choose it if you want to use the book to promote your career or business.

>> #2 has some prestige but not as much as #3, and has better margins than #3 but less than #1. It’s a good choice for professional speakers who need a book to promote themselves to meeting planners and have a product to sell at their talks.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

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