Amazon S3 Is Not Fully Secure!

Posted June 23rd, 2011. Filed under Other Stuff

If you use Amazon S3 the way most marketers do, I guarantee you’re paying too much money and losing too many sales.

Find out how to prevent these problems once and for all…

You need to check S3FlowShield out if:

1) you do membership sites
2) do video marketing
3) use Amazon S3 at all
4) use WordPress

Actually, every serious marketer needs to check this out because right now there are over 1.4 BILLION files on Amazon S3 that even a brain-dead dork could steal.

Here’s the link again.

The Truth About Testimonials

Posted June 23rd, 2011. Filed under Business

One of the most effective (and affordable) marketing tools you can have is a heartfelt testimonial from a happy customer. Why? Because if you tell the world how amazing you are, few people will believe it. But if someone else raves about you, it’s a whole other ball game. Here are a few suggestions that will help you get testimonials from your customers:

1) Call your first witness.

Even the happiest customers will rarely send unsolicited praise, so if you want a testimonial you have to ask for it. Personally call or e-mail your best clients to request a testimonial. If your client base is larger, conduct an open-ended survey or hold a “biggest fan” contest to collect testimonials.

2) Capture off-the-cuff remarks.

Most positive feedback from customers happens on the fly. The next time a customer tells you something great about your product or service, ask this golden question, “Can I quote you on that?” Then write up their quote, e-mail it to them for their approval, and voila! You’ve got a great testimonial!

3) Leverage the power of pictures.

Whenever possible, ask your customers for a picture that can accompany their testimonial, or better yet, get a video testimonial. You can share these videos on your website, YouTube page, and in e-mails. Whether professionally produced or taken with a Flip camera, video testimonials go a long way in establishing trust with prospects.

4) Seek neutral ground.

Your website visitors will take everything on your site with a grain of salt but a testimonial posted on a 3rd-party site can be incredibly powerful. Encourage your customers to send praises via Twitter, Facebook, blog entries, or forum comments. To feature these comments on your site, add a ‘live’ Twitter feed to your home page or link to blogs and other places where customers have left favorable comments.