Everyone is selling some special “magic beans” to make all your business problems go away these days…

Repeat after me: “there are no magic beans.”

At the end of the day, there is:

- your understanding of buying psychology

- your ability to manage your business efficiently

- your junk-yard-dog toughness for when the going gets rough (because it will!)

The absolute best stuff I’ve ever read about buying psychology is a little book by Joe Sugarman called “Triggers”.

For a few days, Joe is giving away a free copy of an interview series he did—called “The Lost Sugarman Tapes“—where he breaks down each and every one of these 29 “triggers” so they’re super-easy to understand and apply to your own business.

You should definitely go snag a copy of these and put it on your iPod (or whatever you use to listen to audio).

This is kind of must-have stuff for your library and the series will normally run you over 200 bucks.

Do this now before you forget.

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