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An autoresponder service allows you to send messages automatically after a user opts in to your landing page or from any other platform that asks them for a name and e-mail.

When looking for an autoresponder service, consider the following:

1) A Friendly User Interface – A Graphical User Interface makes navigating through a program easy for a user by introducing buttons, bars and toolbars that represent themselves with images associated with their function. In times like these, learning curves are considered a liability. So eliminate that by learning on the fly, and nothing does that better than a GUI driven autoresponder service.

2) Flexible API – An API is an interface that allows software and web applications to communicate with each other. Your autoresponder service needs should have a flexible API so you can have them respond from virtually anywhere (landing pages from Facebook, Kajabi, WordPress etc). If an autoresponder service doesn’t have the ability to speak with Facebook or WordPress, you might have a hard time trying to integrate your autoresponders with any landing page.

3) Easy Management of Lists – You need to easily organize your lists for e-mail list segmentation. The ability to segment your email lists according to your subscribers’ background or preference is indispensable because it allows you to make target prospective customers with precision.

4) Diverse selection of E-mail Templates – An e-mail template not only makes a marketer’s message enticing to read, it also provides an opportunity to expose his brand more. However, an emphasis on aesthetics could mean bigger e-mail sizes, which may trigger spam filters on a lot of mail clients. A good autoresponder service has a wide selection of appealing e-mail templates to choose from, all of which are email client-friendly and don’t lead the message to the Spam box.

5) Excellent Reporting – Get an autoresponder service that can show you open, click-through, and unsubscribe rates. It should give you data that’s indicative of the overall performance of your campaign. More importantly, it gives you an idea as to which factors in your campaign are working and which aren’t, thus allowing you to make the changes necessary for it to perform better.

6) Customer Support – Last but not least, you need an autoresponder service that provides great customer support. There are things that an Internet marketer wants to do that aren’t covered by the help wizard or tutorial (or it does, but he/she just doesn’t grasp it). For times like that, he/she needs to turn to support for assistance and a guiding hand.

These are the basic features that every good autoresponder service should have. For more Internet marketing tips, visit Andy Jenkins Blog