Power Tips On Mailing List Segmentation by Andy Jenkins

Posted April 30th, 2011 by Nelson Tan. Filed under Uncategorized

Mailing list segmentation is the process of classifying e-mail addresses in your database according to common key characteristics. Segmenting a list allows an e-mail marketer to properly target subscribers with the right content and offers that are more likely to build relationships and lead to conversions later on.

Here are some ways to segment the thousands of e-mail addresses in your list:

1) By Interest Group – A topic or theme is inherent in every squeeze page. It’s the basis of everything in that page from the headline, the copy, the freebie that you

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