We don’t want to be too flashy when it comes to e-mail, nor do we want to be too plain. We want to have just the right stuff that our subscribers need in order for them to trust us. That said, what we say and how we say it are BIG factors in determining how our relationship with our subscribers turns out to be.

Without further ado, I present you with Power Tips on writing that e-mail:

1) Direct, compelling subject lines work best – Depending on the kind of business you have and the impression you want to create, make your e-mail subject lines catchy but still relevant to your e-mail’s message. Since you want to build trust with your subscriber by giving him valuable content, you can use words such as “useful tips” or “secret tricks” in your subject line.

2) Write practical and useful content – How To’s, a list of tricks, a guide on strategizing, or even a video demonstration are all great ways to build customer trust. This type of content enriches their knowledge, allowing them to relate perfectly to your messages when you pitch relevant offers.

3) Base your e-mails’ moods according to list segmentation – List segmentation refers to determining a single profile of each type of subscribers you have in various different lists, so you can connect with them at the same wavelength.

If a major segment concerns starting Internet marketers at the age of 16 or so, make e-mails that appeal to their youthful selves. If they’re older and more experienced than that, then be a little more sober without losing the persona you’re trying to project in your e-mails. You can also verify this through continuous testing.

4) Make your message short and concise – When it comes to e-mail, most people’s attention spans drastically go down. Long messages tend to disinterest or intimidate potential customers, which could ultimately result in their unsubscribing from your list. It’s important to hit them fast and hard with the information you want to share. Start with a solid outline and use bullet points to drive your message across.

5) DON’T YELL AT YOUR SUBSCRIBERS – Nothing says “spammer alert!” quite like screaming, all-caps text from the e-mail subject line right down to the body text. This is an eyesore and it cheapens the look of an e-mail, resulting in most users reporting a message as spam. Do yourself a favour and don’t even think about doing this in an attempt to grab some attention.

For more Internet marketing tips, visit Andy Jenkins Blog

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