Most companies believe that to increase sales, they must spend more on expensive advertising. While this can work, there is a better (and cheaper) way to increase sales. Simply improve your process for capturing and converting leads.

The first step is to find a way to attract leads to your website by offering something of value. This can be as simple as writing a free report and offering it to visitors in exchange for contact information.

Once you’ve captured the lead, the real work begins-the work of following up to convert that lead into a buyer. If you are not currently adding leads to a follow-up system, you may as well flush your marketing dollars down the toilet. Why? Because 80% of the people that visit your website are NOT ready to buy today. If you simply cherry-pick the 20% that are ready to buy, you miss out on a huge opportunity!

You see, the remaining 80% of leads will be ready to buy within a year, but only after they’ve been exposed to your message multiple times. By keeping in touch with those future buyers through systematic follow-up, you develop strong relationships. And because the majority of small businesses don’t follow-up, you’ll stand out from the competition and maximize your chances of being selected when leads are ready to buy. Just think about the impact that would have on your sales!

Marketing automation tools like Aweber give you the tools you need to capture leads online and follow-up automatically until your leads are ready to buy. The best part is, this automated follow-up boosts sales significantly without increasing your advertising budget.

Tony Sanders banked over $1 million in sales selling a tiny small e-book on….

Ready for this?

FARMVILLE!!!

(Farmville? WTH! Can you believe it?)

He had no sales video…no upsells…

YET he was able to generate over a one million dollars in sales in one year.

Just 1 single damn e-book.

The weird part? HE HAD ZERO JVs.

The scary part? He’s telling everyone how he did it in Clickbank Gamers.