5 Ways To Make Your Salesletters Easier To Read

Posted March 4th, 2011. Filed under Copywriting

1 – Indent all your paragraphs 5 or 7 spaces.

2 – Use short paragraphs. Maximum paragraph length: 7 lines of copy.

3 – Write your copy in the tone and rhythm of a personal one-on-one conversation.

4 – Underline key phrases and put a few well-chosen words in ALL CAPS for those who will skim your letter.

5 – Use lists of features or benefits with bullets or asterisks.

Source: Jutkins, Ray, “Magic Marketing Minutes,” p. 27

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