4 steps to increasing customer value

1 – Call some of your customers …take 30 minutes a day, 5 days a week to call your customers and say hi.

2 – Leave personal voice mails for your customers…you can leave messages on their mobile phone using slydial.

3 – Send out physical thank-you’s…send a thank-you letter after the first purchase, and another the next month.
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4 – Make yourself strategically available at ‘live’ events…have special times you will be available at the bar 1 or 2 nights of a multi-day training event. Do lunch or dinner with your most profitable clients.

Source: TNT Marketing, 11/10, p. 2.

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