Best-selling author Michael Masterson gives the following tips for writing strong content for your e-newsletter:

1. The quality of the ideas presented is paramount. A reader may sign up for an e-zine for many different reasons but he will continue to read it only if he feels that his time invested in reading is yielding valuable ideas. Valuable in this context means provocative, memorable and useful.

2. Less is better than more. If you overwhelm the reader with ideas—even valuable ideas—he will come away from the reading experience emotionally neutralized. That happens because the reader recognizes subconsciously that he has taken in more information than he can possibly act upon. Being comprehensive therefore is not the virtue some writers and publishers think it is.

3. Specificity is key. Unsubstantiated claims and promises may attract your readers’ attention but you will never win their trust unless you back up those claims and promises with specifics.

4. Stories sell the heart. Facts sell the brain. Don’t forget that the job of good writing is to appeal as much to the readers’ emotional intelligence as it is to provide them with rational evidence.

Philip Mansour almost quit affiliate marketing about 9 months ago because of all the competition.

He’s been a very well-known super affiliate now for the past 4 years, so this was truly jaw-dropping when I heard the news.

And then he showed me something that *really* shocked me…

Watch the video below to find out what kept him in the game (and exploded his income x10 at the same time!).

Affiliate marketing seems to be getting tougher each day, and when one of the top “CPA” guys almost throws in the towel, there must be something really crazy going on.

Philip told me that it *use to be* a War Zone with PPC, CPV, Media Buys, and even SEO…

But this kid bounced back with an idea so lucrative, he’s now taking over the BIGGEST and most highest paid niches online.

You really need to watch this video as he explains exactly what he’s doing and how you can start taking over the BIGGEST niches online as well (without any competition).