At first glance it may seem as though today’s tip is simply a continuation of the last two weeks, but it’s not. There is a big difference between a webinar and an online demonstration. And as a business owner, you need to understand those differences and learn to use both webinars and online demonstrations to your advantage!

With webinars you can discuss ANYTHING with your customers and prospects. Online demonstrations, on the other hand, should be used solely to promote your products and services. When prospects agree to join an online demonstration, they are waiting for you to show them how their life will be better, easier, or more fulfilling because they have your product.

Webinars are generally hosted by the business owner or an expert in your industry. When doing an online demonstration, almost anybody with substantial knowledge of your products or services can host.

So what are the advantages of an online demonstration?

* Attendees instantly “see” the benefits of your products/services
* Hidden or less obvious benefits can be revealed
* You can communicate your passion and excitement about your products/services
* Geographical barriers with your prospects can be overcome
* Provide a realistic experience for your prospects

My own experiences have shown that individuals who attend our demo have a much greater chance of being sold to later. Take advantage of technology and demonstrate your way to greatness!

Clate Mask is the CEO of Infusionsoft.