A lot of you are drowning in new information on how to market your business online. You know that blogging, social networking, videos, and Webinars are the hottest tools you should be using, but you either don’t know how to get started or you just can’t keep up with all the trends. Ali Brown was there once too, until she created a genius online marketing system that made her a self-made millionaire and a recent member of the Ernst & Young 2010 Class of Entrepreneurial Winning Women. Ali is the go-to woman when it comes to online marketing.

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* Online marketing trends for business
* Getting started with Word Press
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* Training DVDs, CDs, detailed manuals, a Blueprint poster
* And a LOT more. Get the full scoop on OSBS 2.0 here

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Experienced direct marketers know this. Businesspeople who are not direct marketers find it hard to believe.

But it’s true.

Your offer—what people get when they respond to your promotion, and what they have to do to get it—can make an enormous difference in response, even if all other factors—product, copy, graphics, list—stay the same.

In fact, I have seen a simple change in offer increase response to a mailing 10% … 25% … 100% … and a few times as much as 900%! (Though that’s rare.)

Years ago I had a client who sold utility software for IBM mainframe computers.

He would send out a letter with a technical description of the software and its function, and offer to send the software on magnetic tape for a “free 30-day trial”, which was (and still is) an industry-standard offer.

One day he changed one word in his offer, and response to all his mailings increased 15%.

Can you guess what word he changed? He changed “trial” to “use” so instead of a free 30-day trial, he said, “use this software free for 30 days”.

He was amazed that such a trivial difference could boost his response. He asked his customers why the difference would matter.

The IT (Information Technology) professionals who were his buyers explained to him that the word “trial” had a negative connotation. It meant coming in late at night, taking systems offline, interrupting service, extra work, and possibly losing files. So “trial” was, for some, a turn-off.

But everyone who buys a product wants to use it, so “free use” was immensely appealing to this audience. That’s why it increased response.

Armed with this knowledge, my client made “use it free for 30 days” his standard offer in all promotions.

But then he changed yet another word, and again saw response lift, this time about 10%.

Do you know what word he changed this time? He changed “30″ to “60″, doubling the length of the free use period.

Again he asked IT professionals why this made a difference to them.

“The typical 30-day trial is not enough time”, they told him. What happened was this: it would take a week for the software to get from the mailroom to their desk. It would sit in the pile in their inbox for another week.

Then they would open the package, be intimidated by the manual, and put it aside for another week. By the time they were finally ready to trial the software, only a week was left in the 30-day trial period.

Fearing they would miss the deadline and be billed for software they didn’t want, they would return it immediately rather than risk being late, and therefore never try it or buy it.

By changing the trial period from 30 to 60 days, a margin of an extra month was built in. The prospects had plenty of time to trial the software, decide whether they liked it, and if so, buy it. Response rates and sales increased significantly.

What can we conclude from this story?

1. Offers make a difference. The offer is important—not a trivial after-thought.

2. You never know which offer will pull best—or why.

3. Therefore, you should test different offers to find the one that will maximize your response.

By the way, although changes in offer increased response in this instance by about 25% total, I have seen cases where response has increased up to 1,000%.

In one such example, a car rental company tested two different offers. The first offer was a free upgrade, e.g. you would get a mid-size car for the price of a compact.

The second offer was a discount on rental costs if you prepurchased your car rental in advance.

I told the auto company that the prepurchase offer would bomb (who rents cars in advance?) and the upgrade (a tested and proven offer) would win.

But I was wrong: the prepurchase offer generated 10 times the revenue of the upgrade offer—an increase of 900%!

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Your concerns are not unfounded if you think the playing field has become flat since every marketer and keyword researcher has access to the one biggest keyword source, the Google Keyword AdWord Tool.

Here is one keyword goldmine that presents results in a different but more qualified manner. The creator behind this service is said to receive 40,000 visitors in 1 day from 1 YouTube video as a result of selecting the best keywords for tagging. Watch this video to see how he did it.

I want to personally thank you for reading the IMC Blog week after week.

Here is your Free Access to Building Social Equity 2.0 ($147 value)

All you have to do is create an account and you will get instant access to over 20 modules with step-by-step videos on Keyword research, Social Media, SEO and much more.

Thanks again!

Sean Donahoe has released a top secret cash strategy based on micro-membership sites that is so simple I am amazed no one thought of this before, the potential is huge!

Simple Cash Magnets as exactly as they sound very simple and pure cash magnets that pump your pockets full of cash month after month…

This is a no-holds-barred money making strategy that anyone can apply (even the biggest newbie).

As you know, Sean’s stuff is always top-notch and powerful and this is no exception, go check it out…

The price is ridiculously low…Go grab your copy right now!

Have you thought any more about the GIMP open source software yet?

GIMP is a highly popular and FREE open source graphics software that provides all the same tools as Adobe PhotoShop but will cost you absolutely nothing to use!

What’s being offered is a series of 27 video tutorials that will teach you everything you need to get started with GIMP.

Outsourcing all your graphic design needs will be a thing of the past after you complete the video tutorials.

You will be shown step-by-step how you to can use the free GIMP software and you’ll be generating professional, high quality graphics and designs in no time!

When you’ve completed the “Design Graphics With Gimp” tutorials, you’ll have progressed to making incredible graphics and awesome effects. In fact you shouldn’t be surprised if others think you are a professional graphic designer!

So if you are ready to see how these videos can help you to start using this exciting FREE software today, get your video tutorials online now!

In a few days time, a secret meeting is taking place between 15 of the worlds greatest Internet marketers where they’ll each take the stage for 60 minutes and share their strategies for pulling a combined $30 MILLION a year online.

Normally, to attend a private meeting like this would cost you $2-3K just to get through the door. But for the first time ever, I can get you an in to spy on every word for a tiny fraction of the cost.

* Internet Marketing Main Event *

(This is an Internet-only event. No need to stay in hotel!)

Just one warning: it’s not certain how many people will be invited, so I’d recommend you respond with your RSVP to this closed-door event in October ASAP!

P.S To give you a clue whos RSVPd yes so far, I’ve just heard word that the following speakers are on the guest list: Russell Brunson, Joel Comm, Willie Crawford, Jacqui Harris, John Jonas, Kevin Riley, Brett Ingram, Raam Anand, Dan Klatt, Soren Jordansen Cindy Battye, David Gale, Steve Yakim, Stephanie Mulac, Dr Brad Semp, and Stephen Luc. These guys bank MILLIONS per year online so I expect the strategies shared at this private meeting to be incredible!

Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead generation machine!

When designing your website, think about these four ideas:

* People are egocentric. Subconsciously they’re viewing your website and thinking, “There’s tons of companies just like you. What are you going to do for me?”

* People love being entertained. If they believe your website is providing interesting information, you’ll have them hooked.

* People want their opinions valued. This is why most companies have incorporated a blog or forums-so their customers can put in their two cents.

* And this is the ticket for generating leads for your business: visitors want to do something.

Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry.

Do something, anything, and once the person responds, you ‘require’ the following information: name, address, phone number, and e-mail. Guess what you just got? A qualified lead. Qualified because they stayed on your site long enough to take action.

Clate Mask is the CEO of Infusionsoft.

Only read this message if:

1. You want to turn your blog traffic into cold hard cash…
2. You’d be happy with more buyers and subscribers than you have right now, and…
3. You want to quickly and easily create blogs that will continue to generate streams for months or years to come…

There’s a nice and easy WordPress plugin to gather opt-in subscribers…using a blog comment form…crazy, right?

When someone fills in the comment form on your blog, they type in their first name and e-mail address. So why not ask these already-interested people if they’d like to subscribe to your mailing list for updates?

Because Action Comments is a plugin, it installs super easy onto your WordPress blog. All you need is an existing autoresponder service. Just upload and activate the plugin, paste in the code from your autoresponder and you’re good to go.

You can pitch your newsletter to commenters using either a checkbox, popup dialog box or even send all commenters directly into your list…great if you’re using double opt-in and you hit the right hot buttons.

Steven James is on a WAR PATH against the Hoards of gurus and junk products out on the Internet. This guy went from 0 to over $6K a month in 2 years after buying all the ClickBank products he could get his hands on. At first,I was about as skeptical as the next guy…but then when I saw what went into making this thing and the actual results this jaw dropping method is getting for regular folks, I HAD to check it out for myself.

Like I said, this is a 6-figure Internet marketer that looks like he’s out to put the “gurus” out of business because when he first started, they LITERALLY STOLE money from him and now he wants revenge…Apparently he’s giving away the “REAL WAY” to make money online these days…

It really looks like a regular guy (or gal) can do this in their spare time…Once this system is set up (about 30 minutes) that you’ll only need to spend 15-20 minutes a day to crush the 4-figure a month mark EASILY.
__________________________________________

[X] You DO NOT need experience
[X] You DO NOT need a product of your own
[X] You DO NOT need sales training
[X] You DO NOT need to sacrifice tons of time
[X] You DO NOT need computer nerd speak
[X] You DO NOT need an ad budget
[X] You DO NOT need to waste time and money on PPV etc.
[x] You DEFINITELY DON’t NEED GOOGLE or BING
____________________________________________

I was simply shocked at this video. Steve lays out the plan, and all you have to do is follow it.

There’s only 1 catch I found: he’s only giving the system away to 180 lucky students. And guess what, it’s not going to cost you an arm and a leg. I guess he’s serious when he’s saying he wants to bring the gurus to their knees and level the playing field for EVERYONE in the Internet marketing game. His method is perfect for:

____________________________________________

[YES] New-comers with no experience
[YES] People who are on a tight budget
[YES] People who have tried and failed at making money online
[YES] People who want to work right at home
[YES] People who DON’T WANT TO BUILD a website
[YES] Folks with Limited Time
[YES] Even Internet Marketers who are sick of building websites all day long…
_____________________________________________

I’m sure there are some really good products in your inbox today, but I’ assure you, there’s nothing like this method Steven James is out to give you. It’s cheap, It’s easy, and it WORKS. I’m not sure what else you could want from a make money product since:

A: Nothing EVER works
B: the ones that do are $2997
C: They’re all stupidly complicated

I’m just looking out for you, and not for nothing…I’m gonna get in on this if there are still spots left, so you should definitely join me (if you still can). You HAVE TO SEE the testimonials on this site too. They sold 50 copies in the testing phase, and the feedback is amazing! Once people really get their hands on List Payday Pro, the 180 spots are definitely going to be GONE.

I have got something exciting to share with you today! It’s about a guy named Anik Singal. As you know Anik has made over $32 Million Dollars online.

He just released an AMAZING book titled “The Empire Formula” (right-click and save). It took Anik 7 weeks and 158 pages of writing and it may be one of the BEST books I’ve ever read!

This FREE yet information-packed book reveals how a broke college student went to make his FIRST $300,000 online—the COMPLETE formula.

Download it for all its worth and read through it. I guarantee it will not disappoint you.

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Have you seen this *SHOCKING* new video yet?

These guys made $237,522 this month with ClickBank.

Have you heard of Paul Liburd and Antonio Giuditta before? No?

Good.

You shouldn’t have.

That’s the whole point.

These guys have been making up to $7,945 per day.

And they’ve done it COMPLETELY “on the quiet”…

Up until now, that is.

But today, after months of silent affiliate domination, they’ve decided…

“Enough Is Enough!”

It’s time for them to blow apart the scene…

To show you how they’re dominating ClickBank…

And to expose the sham gurus and scammy systems and e-books for what they are.

I couldn’t believe what I saw in their shocking new video.

And I’m sure you’ll be just as surprised.

Can’t wait to see what the buzz is about?

Go here NOW.

So what on earth is this about?

Well, let’s just say that Antonio & Paul have discovered something incredible.

A new affiliate system that requires…

* zero costs
* zero experience
* zero technical skill

In fact, all it requires is that you are prepared to think *differently*.

Because this is like nothing you’ve ever seen before.

But there’s a catch.

Apparently, the “gurus” and scam-peddlers are angry this is out there.

And so they’ve set a *strict* limit on the number of copies they’re releasing.

As such, if you want in, you’ll have to take action right now.

So, hit this page, watch the video, and download your risk-FREE trial copy, because they could be gone any minutes from now.

Everyone in business today has two businesses they know and can do really well, but most people are only doing the first of these businesses. They ignore the second, and leave a lot of money on the table in doing so.

What are your two businesses, and how can you make money by ramping up the second one?

Your first business is your main business—the one you know you are in. The first business of a personal trainer is to help clients exercise properly and get fit. The first business of a chiropractor is treating patients.

Your second business is the one you automatically qualify to be in as a result of the first business.

A personal trainer, for instance, has to know a lot about fitness, exercise, and nutrition just to help his personal training clients get fit. In addition to helping improve health through spinal adjustments, a chiropractor also knows how to run a chiropractic practice.

The “hidden profit center” in your business is the knowledge you gain—indeed, have to possess—to deliver your main product or service. You can tap into that profit center and make it a second, lucrative business by sharing the knowledge you have accumulated as a CONSULTANT.

A personal trainer, for instance, could, for a handsome consulting fee, show local corporations how to manage and run an effective wellness program for their employees.

He might only be able to charge his training clients $50 to $70 an hour. But a corporate client might pay him $10,000 for just a couple of days work in advising them how to set up a wellness program.

Big companies have deeper pockets than individuals paying for their own training. And the benefits to the company of sponsoring such a program—increased productivity, reduced absenteeism—can be enormous.

Or take the chiropractor. If he is successful, there are plenty of other chiropractors who would pay him handsome consulting fees to share his proven practice-building techniques with them.

Take a look at your business or job. Do you know something that others also want to know? Of course you do.

Well, don’t let this knowledge go to waste. Share it with others in a variety of forms—as speeches, seminars, workshops, information products, and in one-on-one private consultations.

Travis McFee, a successful dentist, decided to show other dentists how to make more money. He made a small fortune with his Profitable Dentist conferences, newsletter, and products.

Here are the steps you need to take to convert your knowledge into a lucrative second income from your own consulting business.

First, identify the knowledge you have that others are willing to pay for. This is typically knowledge about how to run your type of business (e.g. a dry cleaner can teach “how to make money in dry cleaning”) or about your skill, service, or expertise (a psychologist might advise a corporation on how to hire the best employees).

Next, who is your audience? Will you market your consulting services to individuals or businesses? If businesses, what kinds of companies? Local or national? Small businesses or large corporations?

Third, decide how you will deliver your information to these clients. Will you teach public seminars? Conduct on-site training classes for corporate employees? Coach individuals over the Internet? Have private consulting sessions with CEOs in person or over the phone?

Fourth, how will you market your new consulting business? By word of mouth? By using search engines to drive traffic to your website? By networking at Chamber of Commerce meetings?

Fifth, what will you charge? You’ll discover what the market will bear as you progress. But what at the beginning, what should you ask for? Fees vary, but $1,000 a day is a safe starting place for many beginning consultants. (Experienced consultants can earn two to four times that amount or more.)

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

You’re wasting your time facebooking, tweeting, and battling Google for clicks.

John Reese’s former affiliate manager has cracked the code to landing the big ‘whales’ to promote and endorse you.

All the INSIDER secrets he learned being Reese’s affiliate manager for 5+ years he’s compiled into a 4-week coaching program where he practically hand-feeds you his exact system for finding, contacting, and landing affiliates and joint venture partners.

And just wait until you see the KILLER BONUSES he has added!

Only thing is…his offer EXPIRES this Monday night at MIDNIGHT (EST).

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Why Join the JVAF Private Coaching Program?
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* New BONUSES Added (see below)!
* 4+ Weeks of Advanced JV Attraction Strategy Coaching!
* Access to JV Genie INCLUDED!
* Access to JV Jedi “JV Funnel Creator” INCLUDED!
* Contest – Who Can Attract the Most JV Partners!
* Offer expires Monday night at 12 midnight (EST)!

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New Bonuses Added
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Andy just added the following bonuses to the mix…

* John Reese LIVE!

This is where Andy raked Internet marketing legend, John Reese, over the coals for over 1 1/2 hours to find out exactly what it takes to attract the BIG GUNS in YOUR industry to promote your products…and much more!

* JV Case Studies Vault

Listen in as some of the brightest marketing minds on our planet have used joint ventures to exponentially grow their businesses beyond belief!

* Lost Masterclass Interviews

Listen to these interviews extracted from Andy’s 5-part webinar series, JV Attraction Masterclass, which is now off the market!

…and some SURPRISE BONUSES!

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What’s Included With the JVAF Private Coaching Program?
============================================

* JV Genie Software – FINDS and can even CONTACT potential JV partners FOR YOU!

* JV Funnel Builder Software – Sets up your entire “JV attraction funnel”, saving you HOURS or even DAYS of time, so there’s no excuse NOT to have a killer affiliate program, now!

* 4 Weeks of Advanced Training on Advanced JV Attraction Strategies by Andy Hussong, the former affiliate manager and right-hand man of Internet marketing legend, John Reese!

* Videos, Transcripts, Audios, Slides, Checklists, Templates, Interviews and more!

Finally, once you’ve joined, wait until you hear all about the killer CONTEST they’re having, which will help skyrocket your results in no time, for one reason…YOU TOOK ACTION!

But Andy Hussong has VERY limited space available because of the hands-on intensive style of his coaching class so you’ll want to check JV Attraction Formula before it sells out!

Hey, not a lot of time today guys, so let’s just dive right in. Maybe this is you?

• Tired of working hard days with long hours, always hoping for more
• Tired of spending money endlessly for money making guides that just let you down
• Tired of struggling with Google slaps, affiliate managers, eBay fees, complex web scripts.
• Just looking for something EASY that makes money over and over again

What if there was an easier way?

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