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Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead generation machine!

When designing your website, think about these four ideas:

* People are egocentric. Subconsciously they’re viewing your website and thinking, “There’s tons of companies just like you. What are you going to do for me?”

* People love being entertained. If they believe your website is providing interesting information, you’ll have them hooked.

* People want their opinions valued. This is why most companies have incorporated a blog or forums-so their customers can put in their two cents.

* And this is the ticket for generating leads for your business: visitors want to do something.

Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry.

Do something, anything, and once the person responds, you ‘require’ the following information: name, address, phone number, and e-mail. Guess what you just got? A qualified lead. Qualified because they stayed on your site long enough to take action.

Clate Mask is the CEO of Infusionsoft.

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