The Subliminal Logic Of The Upsell by Clate Mask

Posted September 6th, 2010. Filed under Business

The moment a prospect decides to buy SHOULD NOT be the moment you stop selling. Selling should continue indefinitely. You should be cross-selling, upselling, and every other direction selling you possibly can. And, believe it or not, your customers will love you for it!

Here are some examples to help you understand why:

It’s almost impossible to go to a fast food restaurant without having someone ask you if you would like to “Supersize That”. Once that happens, it’s like an invisible force is speaking to the irrational side of our brains. We have a brief moment of logic as we figure out 59 cents more, for double the food, is a great value. But that is the full extent of our logical power. Afterwards, irrationality steps in, and rather than consider if we can even eat double the food, we pat ourselves on the back for being smart consumers.

This is the very purpose behind coupon distribution. If you are standing in front of the canned beans in a grocery store and there is a coupon attached to each can, how many cans of beans are you going to buy? You only needed one. But there’s that consumer logic at work again. “30 cents off is a great bargain! I’m buying five cans!” And you go home with more beans than you could possibly need, but a receipt that shows your ‘savings’. What a deal!

The very best time to upsell is right when your customer has purchased. If you’re not upselling during and after the buying process, start doing it now. Right now!

Clate Mask is the CEO of Infusionsoft.

Automated List Profits (limited spots open)

Posted September 6th, 2010. Filed under List Building

Jeremy & Simon have opened the doors to a brand new system that lets you grow and profit from your own mailing lists quicker & easier than ever before!

Watch the quick video for full details but basically here’s what you get…

Every month you’ll be able to download TWO brand new exclusive list building packages!

These are 100% original creations just for Automated List Profits members to use and profit from. You cannot find these available elsewhere!

Each package includes:

* Fully editable professionally written report in word doc & ready to go PDF version

* Ready to upload lead sucking squeeze page with professional graphics

* Affiliate research on 3 top selling ClickBank products that fit with each report

* Keyword research on the report topic done for you

* 7 Copy/Paste autoresponder follow up emails to send to your new subscribers

All you need to do is add your Clickbank ID to the affiliate links, upload everything and start sending traffic to your squeeze page!

You can even see how the whole process works by watching the quick video.

URGENT: Your Blueprint-X Formula Access…

Posted September 5th, 2010. Filed under Internet Marketing

This guy made millions online as a one-man operation.

So naturally, he thought he was pretty dang smart!

But after all that, he stumbled across a ‘cash sucking’ formula so simple that it took even HIM by total surprise.

Not to mention, it instantly made him realize he’s not so smart after all…*Anybody* can plug in this new formula and laugh all the way to the bank with it!

It’s a $750+ per day secret way to make money online that’s so caveman-simple, yet so powerful, he’s not even willing to give a *hint* as to what it is on his web page.

The crazy thing is, NOBODY else is doing this!

The formula, called Blueprint-X, is so simple that it’s a mere 20 pages, yet potentially more valuable than any high ticket seminar or multimedia course out there.

Anyhow, enough chat! I recommend you hurry over and claim your Blueprint-X membership immediately…

By the way, I know there was a special introductory offer, but don’t know if it’s still available. What I *do* know is you have to do what you can to get in at ANY price!

Turbo Profit Sniper

Just over two years ago, my friend Ian was slaving away in a job he simply hated.

Now he’s raking in $57,000 a month online for less than an hour’s work a day…

You could say that money is now his slave…

And the best thing is…it’s not what you think at all…it’s a totally new and unseen piece of software…

It really doesn’t matter whether you’re a total newbie, or a seasoned online marketer…this software is a total free traffic revolution that WILL change the way you make money online forever.

And when you realize exactly how much money you can and WILL be making when you start getting the kind of traffic Turbo Profit Sniper will bring you, be prepared to be simply STUNNED…

This is NOT:

- PPC
- PPV
- Adwords
- Social Media

These are techniques that simply kill your profits and take an age to manage…

Instead, Turbo Profit Sniper is just so *EASY* to log into and start making money from, you will find yourself simply laughing your way to the bank each and every week…

Now there’s only 200 places available and they’re been snapped up fast.

And this can’t be a surprise when it is this very unheard of software that is responsible for earning at least $50,000 every single month.

I urge you to look at this before the video is taken down!

Make Money In Twitter With Or Without Followers

Posted September 4th, 2010. Filed under Web 2.0

TwitterAttacks

Just a quick heads up to let you know about what I believe is the best Twitter marketing software now available online.

Whatever tools you may have seen or used are put to shame when compared to this, and you’ll flip out when you see what this baby can do…

TweetAttacks:

- Automates Twitter marketing without getting noticed

- Builds thousands of followers without worrying on API limits

- Posts and schedule thousands of tweets without worrying on API limits

- Makes money in Twitter with or without any followers

- Replies to thousands of users looking for your offers on autopilot

- Is the only Twitter software that DOES NOT USE THE API, thus protects your account from geting banned

- Features anti-spammer filtering

- Uses an unlimited number of accounts

- NO monthly fees

- FREE lifetime updates

It is quite possibly the most complete and powerful Twitter software available. Watch video here.

Get Hundreds of INSTANT SubscribersWhether you are a seasoned blogger or have never made even your first post, this site is going to put your message in front of hundreds of people instantly!

The biggest names online are using blogs as the hottest way to communicate and people are falling over themselves when they get a blogger they like – they follow them!

And yet over 90% of people never get more than 50 Subscribers to any blog they set up…YOU CAN GET HUNDREDS INSTANTLY here!

What do you think this will do to your ability to promote anything and influence anyone!

With Instant Blog Subscribers:

1) You don’t have to know anything about websites.

2) You don’t have to install anything or set it up.

3) You can be up and running in seconds and have your message going out to HUNDREDS of people before you can even type “Check Out My New Blog!!”

If you are looking for more exposure, an incredible source of HUNGRY people, eager to read what you have to say…or simply wish you could get your message out to more people…you can not afford to miss this.

This system compliments EVERYTHING you are already doing online and increases its power and effectiveness by hundreds of times.

You can connect with fellow members and you can build your own unlimited list of subscribers by simply getting your blog up in seconds.

This site will form the base of EVERYTHING I do online from now on in…because it just adds so much power! Grab it while you can!

There is also a HUGE PASSIVE INCOME to be generated by the site, so if that interests you…I would move even faster!

The 4 Stages Of Marketing Competence by Bob Bly

Posted September 3rd, 2010. Filed under Self Development

During my quarter century as a copywriter, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.

By recognizing which category you are in and taking the action steps recommended below, you can move up to the next level and significantly increase the ROI from your marketing efforts.

The lowest level of marketing competence is “unconscious incompetence”. You don’t know what you are doing, and worse, you don’t know that you don’t know.

You may even think you are a pretty sharp marketer, even though to others, that is clearly not the case. Egotistical small business owners who appear in their own TV commercials and junior employees at “creative” Madison Avenue ad agencies can fall into this category.

Do you think you are an okay marketer, and blame the lack of results generated by your marketing always on external factors, such as bad timing, bad lists, or bad luck? You are probably in the unconscious incompetence stage.

Solution: Recognize that you don’t know what you’re doing and it is hurting your business. Get help. Hire a marketing manager who knows more than you do. Or take a marketing course or workshop. Read marketing blogs and trade publications.

The next stage up the ladder is “conscious incompetence”. You’ve recognized that the reason your marketing isn’t working is that you don’t know what you’re doing.

Again, take the steps listed above. When I was at this stage as an advertising manager recently graduated from college and with only a year of work experience under my belt (instead of the considerable paunch that resides there now), I hired an experienced ad agency and leaned on them for guidance.

This strategy worked well for me and my employer. The company got better advertising than I could have produced on my own. And working with the agency accelerated my own marketing education, making me a more valuable employee.

Moving higher up the ladder of marketing competence, you reach the stage of “conscious competence”. You’ve read the books, taken the courses, and understand what works. But your experience at putting it into practice is limited.

That means whenever you want to create a promotion, you have to slow down and think about what you are doing. It doesn’t come naturally.

In this stage, you should keep checklists, formulas, and swipe files (examples of successful promotions you admire) close at hand. Model your own efforts after the winners of others.

Don’t try to reinvent the wheel. Observe what works and adapt it to your own product and market.

Do this enough times, and you will slowly begin to become a true master of marketing. You will reach the highest level of marketing competence, “unconscious competence”.

At this stage, coming up with great offers, promotional ideas, headlines, and copy is second nature to you. You do it naturally, without having to consult your checklists or reference files. The quality of your work is better, and it comes faster and easier.

However, you should still keep an extensive swipe file of promotions. Borrowing ideas and inspiration from direct mail packages that are working is a time-honored tradition in our industry, as long as it does not step over into plagiarism or copyright infringement.

My colleague Michael Masterson says it takes approximately 1,000 hours of practice to become really competent at copywriting, marketing, playing the flute, or anything else. If you have expert guidance, you may be able to cut that to 500 hours.

But ultimately, you learn by doing, and doing a lot. If you are at this stage, keep doing more and more marketing. When you put in 5,000 hours, you will become great, not just good, and your results will be even better.

Action step: Rank yourself using the four levels of marketing competence as described here, and follow the recommendations for whatever stage you are in.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

CPA Instruments Review

Posted September 3rd, 2010. Filed under Affiliate Marketing

We all know CPA offers can be a very lucrative business, but right now there are far fewer marketers who can teach CPA marketing than the majority of gurus who are still in affiliate marketing.

Now here’s your chance to learn from someone who is a true CPA marketing master making a cool 6-figure income over the last one year.

Here’s a screenshot from just ONE of Ritoban C’s accounts at a major CPA Network:

CPA Instruments is a fantastic step-by-step course consisting of 30+ videos, blueprints, process maps, assignments…the works! Ritoban has created a module-based “watch and follow” course which will force members to actually take action and make tons of money following this strategy.

And if this was not enough, he’s also giving away tools and software on which he had spent thousands of dollars in development…as FREE SURPRISE BONUSES to members.

He’s also giving members a video footage in which he starts from scratch and creates a CPA offer website…It’s literally an “over the shoulder” experience watching this.

There are a total of 9 modules in the core course.

Module 1: The Basics

This module is about introducing the concept and warming up the brain. It contains the following concepts:

➔ About “CPA Marketing Model” and the role of Advertisers and Publishers in this.
➔ A brief on working of CPA Networks in relation to the Advertisers and the Publishers
➔ An Introduction to Various types of CPA Offers on the CPA networks.

Module 2: Getting In

This module teaches a complete step-by-step process of getting accepted into CPA networks. It consists of the following sub-parts:

➔ The entire process of setting up an Approval Instrument to get approved in the first CPA network.
➔ Process of Applying to various CPA Networks after setting up the Approval Instrument.
➔ Proven Strategies to get accepted into CPA Networks.

Module 3: Choosing Offers

This module teaches all about choosing money-mustering CPA offers from these networks. It covers the following content:

➔ Techniques involved in using the backend of CPA networks.
➔ Various ‘Selection Criterion’ to keep in mind while selecting CPA Offers.
➔ Excellent Keyword Research Techniques to get hold of extremely profitable CPA Offers.

Module 4: Free Traffic Instruments

This module deals in CREATING various types of Instruments with which CPA offers can be promoted. It teaches creation of following instruments:

➔ Selecting and Creating a ‘Single Keyword Instrument(SKI)’
➔ Selecting a Product Name Keyword and Creating a ‘Profit Instrument’.
➔ Role of ‘Social Media sites’ in promoting CPA offers.
➔ Promoting CPA Offers with ‘Video Instruments’.
➔ Promoting CPA Offers with ‘Niche Instruments’.

Module 5: Driving Free Traffic

This module covers some of the best strategies for driving FREE traffic to CPA Instruments. It covers the following concepts:

➔ Highly Efficient Search Engine Optimization(SEO) strategies that have worked best for CPA Instruments.
➔ A LOT of SEO strategies are discussed in this module.
➔ There are over 11 videos and more than 15 different SEO techniques that are covered

Module 6: Paid Traffic Instruments

This module teaches how to quickly build various types of affiliate landing pages and the basic structure that needs to be followed in each one of them.

➔ How to structure a basic landing pages that forces amazing conversion rates
➔ How to create squeeze/optin pages
➔ How to create review pages with/without sidebars and some samples
➔ Ritoban gives away a CPA Instruments WordPress Theme that’ll make the creation of squeeze pages and review pages seem like a piece of cake.

Module 7: Driving Paid Traffic

This module talks about paid sources of traffic to the CPA Instruments. Following sources of paid traffic are explained in complete detail:

➔ Driving Quality Traffic with Cheap Clicks using ‘Pay Per Click’
➔ Driving media traffic with ‘Pay Per View’
➔ A form of Heavy Advertising through ‘Media Buys’
➔ How To Combine Mobile Advertising With CPA Marketing

Module 8: List Building

This module discusses everything about E-Mail Marketing. It covers the following concepts:

➔ Proven Techniques to promote various CPA offers with Email Campaigns.
➔ Creating highly converting Email Campaigns
➔ All about ‘Web Forms’ and ‘Bait’
➔ A Detailed Process of setting up cash cow Landing Pages to generate Leads.

Module 9: Advanced Mechanism

This module gives Advanced Strategies to grow your business further with CPA Marketing. It covers the following concepts:

➔ Changing Roles and moving up from Publisher to Advertiser.
➔ Never Revealed Strategy of how ‘Building Relationship’ with Affiliate Manager can change the entire game
➔ A Highly ‘Powerful Strategy’ that increases conversions ‘three folds’
➔ Solution to Deactivated CPA Offers

There are plenty of opportunities in CPA marketing that are still untapped but if you know how to take first-mover advantage you can reach out to whole new worlds of targeted markets. CPA Instruments could be your ticket to a new source of 6-figure income. Wash, Rinse, REPEAT!

Get your education now for the current low entry price.

How To Sell High-Priced Info-Products by Bob Bly

Posted September 2nd, 2010. Filed under Business

“I want to charge $399 for my audio cassette album,” a small publisher told me. “But Nightingale-Conant also sells several audio albums on the same topic for $79,” I pointed out. “What makes yours worth 5 times more than theirs?”

The answer most people would give is “because mine is better”. Well, maybe it is. But “better” is a difficult proposition to sell through a direct mail package.

So how can you charge a premium price to buyers to whom the greater quality of your product is not immediately obvious? Here are 7 ways to ask for and get the price you want for your products and services:

1. Vertical niche. The more vertical your product, the higher the price you can charge. Your total audience will be smaller, but their need for a specific solution to their problem will help them rationalize paying your premium price.

2. Supply and demand. It’s always easier—especially when selling your services—to hold out for more money when the demand for your service outweighs the supply.

If you market to the point where you are generating more potential business opportunities than you can handle, you can raise your fees, because you can afford to have some of these potential buyers who balk at the higher fees walk away.

3. Add value. Add value to your product or service until the buyer perceives that the price you are asking, however high, is a drop in the bucket compared to the value he is receiving.

One way to add value is to offer a premium that is inexpensive for you to source but has a high perceived value. Example: Ron Popeil gives away cooking tools free when you buy his cooker on TV.

4. Become a guru. Whether it’s Tom Peters, Alan Dershowitz, or Dr. Ruth, people can’t get enough of gurus.

Make an effort to build your reputation and establish yourself as a guru—a leading expert—in your field. When you are a guru, people will pay a premium price for your seminars, speeches, videos, audios, books, newsletters, software, and products.

5. Demonstrate Return on Investment (ROI). Buyers are less reluctant to pay a high price when you can show that they will get a rapid—and significant—return on their investment.

For instance, a direct mail package selling a $149 newsletter on employee hiring says, “Hiring the wrong person costs you 3 times their annual salary.”

The reader figures that if his average employee makes $50,000, and the newsletter can prevent even one hiring mistake, his return on investment for a subscription is 3 X $50,000 = $150,000 divided by $149, or better than 1,000 to 1—which makes the $149 asking price an easy sell.

6. Unique system. Despite the glut of free stock tips and financial information available on the Internet, a direct mail package from Agora Publishing successfully sold a $59 a year newsletter with this headline, “Unlock Wall Street’s Hidden Logic”.

Why did it work? It offered the reader something he felt he couldn’t get from all the free Web sites and e-mail newsletters he was offered: the secret to how the stock market really works—Wall Street’s hidden logic. If the customer perceives he cannot get what you offer elsewhere, he will pay a premium price for it, provided the product offers benefits he desires.

7. Guarantee. A guarantee overcomes buyer resistance, including price resistance. When your product is backed by a 30-day money-back guarantee, you can offer a “no-risk trial” or “risk-free 30-day subscription” rather than just say “buy my product”.

In essence, you are not asking the reader to buy anything; merely to try it—to accept your offer of examining it for a month in their home or office, with no risk or obligation of any kind.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Get Free Traffic EASIER Than PPC.

Posted September 2nd, 2010. Filed under Traffic Generation

If you watch this video and keep buying PPC you gotta have a screw loose.

Ryan Deiss has figured out how to get you all the traffic you need, FREE.

Watch his presentation.

Use The Magic Word by Clate Mask

Posted September 1st, 2010. Filed under Business

When it comes to marketing, ‘free’ is one of the most powerful, most overused, and most wrongly used words in the English language. You see, when most people want to use this word in their marketing, they’ll write it in big, bold letters, slap it in the headline, and wait for it to work its magic.

Make no mistake, ‘free’ is an extremely powerful word, but if you don’t know how to wield it with precision and skill, you’re in for a nasty surprise! It’s a little bit like the difference between a scalpel and a machete. Both are extremely sharp and powerful tools…but you must have the right skills to use them safely and effectively.

One of the best places to use the word ‘free’ in your marketing…is when you use it to offer your customers and prospects a free report.

So, what is a free report? A free report is exactly what it says: a free source of useful information you give your prospects. You see, you are an expert in your industry, and there are things you know that your contacts can certainly benefit from. Offering a free report is an excellent way to:

* Build your relationship with your customers and prospects
* Give your customers and prospects value
* Bring in leads (when you offer your free report as a download)
* Keep your name in front of your prospects
* Educate your prospects about your services

There is NO doubt about it: the value you get from giving a paper-and-ink report returns a value far out of proportion to its cost!

The advantage of giving away information is this: because you are the expert and because you’ve done your contacts a favor (by giving them something of value), they are going to feel comfortable with you and indebted to you. And, that will drive more sales!

Clate Mask is the CEO of Infusionsoft.

Debt Busters

I just wanna share with you a simple idea today.

What if you could save someone from financial ruin?

Do you have any idea what that person will do for you?

Not only will they thank you for life, they will most likely buy any debt-reducing solution from you that you offer!

That is what it is like to position yourself as the GO-TO guy with all the right tools and techniques to help people bust their debts!

Know this:

1) Anything that helps people to save money or generate quick cash is hands down the most lucrative market in the world!

2) Helping others to reduce their debts frees up their funds so that they will buy your products.

3) Helping others first will almost guarantee that they will remember you as an expert and follow you for life!

So with the private label rights to the following products:

- Gas Saving Secrets Exposed!

All the techniques you’ll ever need to know about saving big bucks at the pump

- Millionaire Money Mindset Mastery
Reconditioning Your Mind To Get Out Of Debt And Live A Wealthy Life

- Internet Marketing Instant Money
Hands down the fastest cash generating methods on the Internet!

- Recession Retribution
How To Fight Back During A Recession And Save Your Financial Future!

- Budgeting Strategies For Busy Families
Financial Control With Less Effort And More Results

- How To Save Money In Internet Marketing
10 Ways You Can Save Money Online And Keep More Profits!

- Organizing Debts For Better Money Management
Know Where Your Money Goes And Keep More Of It

- Real Estate Money Making Techniques For Newbies
Insider Secrets On Making Money With Property You Don’t Even Own!

- Credit Card Catastrophe Avoidance
Everything You Need To Know About Managing Credit Better

- Curbing College Debt
Tips On Cutting Down On College Expenses And Tuition Fees

Imagine branding yourself as the author of the following books and marketing them to the world…

You can become a debt buster today!

Click here to find out how and get more details!


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