Has it occurred to you that in addition to marketing your business via the web you should also be reaching out to your customers via the mobile networks?

I mean just think about where your next customer might be right at this moment.

It’s unlikely that they’re going to be sat in front of their PC waiting to read your next e-mail…

…But it’s highly likely they’ll have their cell phone with them.

And by ignoring this exciting new marketing channel you’re not taking full advantage of the power to reach people whenever you need to.

Now you can “reach out and touch everybody” with the power of mobile marketing, newly demystified, by the pro-underground marketers and marketing researchers, Simon Hodgkinson and Jeremy Gislason.

Whether you’re a big business or a marketing army of one, you can learn from their brand new video series “Mobile Marketing Exposed“.

They explain:

- How to create mobile friendly website that displays on a wide variety of popular devices and networks (and get you noticed more places for MORE PROFITS!)

- How to profit even more by squeezing the cost out of your mobile advertising budget for MASSIVE returns on your investment using the tools used by the pros

- How to profit as a mobile publisher generating income from mobile sites (remember like back in the heyday of Google AdSense!)

- How to discover new mobile marketing opportunities in a fresh, untapped market that is ripe for the picking!

“Mobile Marketing Exposed” is a one of a kind resource that uncovers and explains how to enter this brave new world of marketing (and emerge from the fray with both profits and prestige!).

If you are looking for the first $100 in sales, this is a sure bet!

I love referral programs because YOU get paid and your “customer” DOES NOT have to take a credit card out of pocket.

CB Leads turns ClickBank products into CPA (cost-per-action) offers.

The program is brand new so the marketplace choices are still growing but I’d get started now before EVERYONE knows about it.

With CB Leads you get paid $1 – $3 for every LEAD you generate.

In other words, you DON’T have to sell the product to get paid…just get a simple opt-in.

That’s easy to do!

Here’s 5 ways to do it:

1. Search and @reply to people asking about the niche on Twitter.
2. Schedule updates on Twitter with hashtags related to the niche.
3. Syndicate those updates to Facebook and other social networks.
4. Use “realtime SEO” to get those updates ranked instantly for the niche.
5. Use RCQ tactics to get people to promote your updates for you.

If you happen to have an e-mail list, this is a no-brainer. Just find opt-in only offers on the CB Leads Marketplace relevant to your list and make $1 – $3 for EVERY opt-in.

Enjoy making that first $100!

We all know that a strong money-back guarantee is a powerful weapon for overcoming buyer resistance and boosting your sales.

But you can run into problems when your guarantee has flaws.

The best guarantees are:

* Fair.
* Generous.
* Long-term.
* Unconditional.

When any of these four elements is missing, sales are likely to suffer as a result.

For example, many of my clients are newsletter and magazine publishers.

A number of these publishers offer lifetime guarantees. They permit the subscriber to cancel at any time and receive a prorated refund on “unmailed issues”.

But if you offer both a bill-me option as well as payment with order—as I often come across—such a lifetime guarantee actually gives the customer an incentive NOT to pay up front.

Think about it.

Say the customer checks the “bill-me” option for a monthly magazine, gets his first issue, and then writes “cancel” on his invoice.

The publisher doesn’t send him a bill for one issue, nor does the publisher ask for the magazine back. So the customer gets a free issue.

But if the customer pays in advance, then cancels after the first issue, he gets a refund for 11/12th of the subscription price (the 11 unmailed issues) and therefore ends up paying for the issue received.

Why should the bill-me customer get a free issue, but not the payment-with-order customer? It isn’t fair and doesn’t make sense, considering a cash-with-order customer is more desirable than a bill-me order.

Solution: Offer a full money-back guarantee within the first 30 days, then a prorated refund thereafter.

Another frequent guarantee problem is wording that says you will get your money back “if you return the product in saleable condition”.

Well, the customer doesn’t have any control over the UPS man who brings the box to your door.

Your guarantee implies that if the product is damaged in transit on its way from the customer to you, the buyer doesn’t get a refund. That would make me hesitate to order from you.

I was in a video game store where a clerk refused to refund a woman’s money because she was returning a game her son had gotten as a gift one day after the 30-day guarantee period expired.

I interfered, and explained to the clerk what he was doing wrong. The woman got her money back, and I got a dirty look from the clerk.

Remember, you benefit enormously from offering a guarantee, because it gets more people to trust you and buy from you.

But the customer benefits too: He gets a chance to try the product risk-free.

Most people won’t take unfair advantage of your guarantee. If you sell a quality product, accurately described in your marketing, at a price that’s fair in relationship to its value, your return rate will be low—probably less than 5%.

That still means as many as one of 20 or so will ask for a refund. Give them back their money promptly and with good cheer. Few things will cause more customer dissatisfaction and ruin your reputation faster than being difficult, adversarial, and uncooperative when people believe what you said in your guarantee and take you up on it.

Don’t get angry with these folks. Returning the product is their right—and part of your cost of doing business.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

I am always searching for new, and proven ways to make fast and easy money online…

And I thought you deserve to know what my good friend Oli Tee just released.

Some cool things you will find in the Zero Down Traffic Blueprint are:

* up and running in less than 20 minutes
* No PPC, PPV or Media Buying
* $100 in your pocket if it fails to work

Money back + $100 sure sounds like a huge gamble on Oli’s part, but while other so-called ‘gurus’ hold their aces close to their chest, and won’t really reveal what’s working for them, Oli has made $148,653 with this method while he was on vacation…

And he’s going to reveal all for a price you just can’t miss.

Trust me…once you see this, you’ll want to have the page shut down too!

“Many people fail in life, not for lack of ability or brains or even courage but simply because they have never organized their energies around a goal.” – Elbert Hubbard (writer and artist)

Sometimes as a business owner, you become so overwhelmed, the only thing you can do is take it one step at a time. And although this may get you through the week, it’s not going to help grow your business. Real growth comes from writing out the goals you plan to achieve—and then putting those goals into action.

Here are some “rules” to follow when creating metrics and other goals:

Specific – Know exactly what your goal is.
Measurable – Know whether you achieved the goal.
Achievable – Speaks for itself.
Relevant – Relates to the big picture.
Time Bound – When will you reach the goal?

Did you know only 3% of the population has written goals? And, they earn ten times more than the rest.

If you truly want to see improvement and growth in your company, take the time to create SMART goals. Then, be sure to make yourself and your employees accountable for those goals. Otherwise, you will always be taking it a day at a time.

Clate Mask is the CEO of Infusionsoft.

Have you ever wanted to run your own membership site, but can’t afford the 3-digit price tags?

Well, now you can. The Pure Viral Membership Site Script has a ton of features that will enable you to run a successful membership site on autopilot.

Just go here to view the fantastic features…

——————————————–
$250 Early Bird Discount
(Expires October 1st)
——————————————–

Most people will be shocked to see that an Early Bird discount is being offered for Armand Morin’s BigSeminar.

In the 7 previous years this event has been run, a discount like it has never been offered.

It is not just a ploy. BigSeminar 14 IS the last event to take place so they aren’t doing things the “usual way”.

If you’d like to immerse yourself in THE best marketing environment with hundreds of other sharp marketers, book your ticket now!

By doing so you’ll also pick up a variety of extra bonuses.

AND…

On Tuesday, September 21st, you can listen in for FREE as one of the speakers (Mike Stewart) will be sharing a variety of info on how small businesses can take advantage of the new wave of Internet Marketing.

All the info is located here.

My good friend Paul Lynch is going to show you how he generates over 300,000 visitors each and every month to his websites using his YouTube Tsunami Traffic trick!

If your video are not getting watched as often as they should be, it’s time to get to work and apply the trick!

Even if your best friend owns a top publishing company, giving you an immediate “in”, this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar – and even love – the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you’ve written your e-book and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You’ve finally written your e-book! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

Now the secrets to turning your e-book into profits…

E-books are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with e-books, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an e-book, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before. So spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your e-book to sites that specialize in e-book reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your e-book. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your e-book at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your e-book. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

To recap the 11 steps to publishing success:

1) Start researching in your subject. Read a lot.
2) Plan a content structure for your e-book.
3) Don’t rehash old material.
4) Start writing and sustain your pace. Do not edit and write and the same time. Let the ideas and words flow from your mind first. You get to express more content in less time.
5) Know when to stop writing and start editing.
6) Price your e-book.
7) Design an e-cover for your book.
8) Get external reviews or find creative ways to get testimonies, e.g. barter trade.
9) Prepare a sales copy and set up a site promoting your e-book.
10) Consider creating a free giveaway version of your e-book.
11) Write articles related to your subject and submit them to major article directories. Your resource box points back to your sales page.

Most marketers may think Keyword AdWord Tool is the only one, if not the best, keyword research tool around. However, the general public is unaware of more hidden keywords that are easier to rank. These keywords come from come from the “Top 10 suggestions” of Google, Yahoo and Bing, and you have a new keyword software called Keywords Magnet to consolidate these untapped keywords in one single interface so you can view them at a glance and use them to generate money-making websites.

Keywords Magnet can even search Amazon, AOL, Ask.com and YouTube if you choose to. Watch the demo video to see how it works.

* Supports 10 major search engines

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