We all know that a strong money-back guarantee is a powerful weapon for overcoming buyer resistance and boosting your sales.
But you can run into problems when your guarantee has flaws.
The best guarantees are:
When any of these four elements is missing, sales are likely to suffer as a result.
For example, many of my clients are newsletter and magazine publishers.
A number of these publishers offer lifetime guarantees. They permit the subscriber to cancel at any time and receive a prorated refund on