How To Overcome Buyer Resistance With Guarantees by Bob Bly

Posted September 23rd, 2010 by Nelson Tan. Filed under Uncategorized

We all know that a strong money-back guarantee is a powerful weapon for overcoming buyer resistance and boosting your sales.

But you can run into problems when your guarantee has flaws.

The best guarantees are:

* Fair.
* Generous.
* Long-term.
* Unconditional.

When any of these four elements is missing, sales are likely to suffer as a result.

For example, many of my clients are newsletter and magazine publishers.

A number of these publishers offer lifetime guarantees. They permit the subscriber to cancel at any time and receive a prorated refund on

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