There is one marketing truth you must understand: People buy when they are ready to buy, not when you are ready to sell. So, just because your lead is not ready to buy today, doesn’t mean they aren’t important. After all, today’s leads are tomorrow’s customers, or next month’s or next year’s.

Treating your leads like customers ensures they will come directly to you once they are ready to buy.

I’m going to admit something that may sound a little arrogant. I have hundreds of thousands of customers. They just might not be buying from me right now. But, whenever I’m talking to any small business owner, I am thinking, “This is one of my customers.” I don’t even have a chance to tell them what Infusionsoft does before I have categorized them as “Customer” in my head. Many times it is my perceived value of this person that causes them to want to learn more about Infusionsoft…and often earns me another customer!

Similarly, treating your customers like friends is going to dramatically increase your customer loyalty. But, rather than expand upon this concept, I’d like to share a testimonial I received from an Infusionsoft customer (who attended our 2008 User Conference).

“I really feel that Infusion, as a whole, shows that you all care about your customers and really want all of us to succeed, whether in helping us with our business or using the software itself. Infusion makes me feel like ‘one big family’ and you’re not just out there trying to sell us and that’s it.” - Shelley Chu

Customers are often disloyal; friends are usually loyal.

Clate Mask is the CEO of Infusionsoft.

Over the past year my good friend Lee McIntyre has sold more than $924,112.66 worth of online products…

…and the really interesting thing is he did all of this WITHOUT using a salesletter!

You see, ever since he FIRED his copywriter and instead started using GHETTO sales videos his sales have increased TEN TIMES bigger.

He’s literally mastered the art of creating simple little video sales letters in LESS THAN TWO HOURS…that convert like crazy.

Lee has made more than 35 sales videos that just works and has figured out a whole bunch of tips and tricks that will help you make MORE sales online while working LESS.

If you’re looking for an EASIER way to succeed online then you’ll certainly want to look at Rapid Sales System before he pulls this down for good!