At one point in his immortal “Acres Of Diamonds” speech, Russell H. Conwell—in reference to personal greatness—blew a common misconception during his time by saying, “This country is not run by votes. Do you think it is? It is governed by influence.”

From then on, I realized how big a word like ‘influence’ truly is. Big, yet intangible and beguiling. Very few people know how to project influence (that’s why network marketers fail!). Of those who do, they enjoy command and control over resources at their disposal, and that includes money.

Influence, like sales communication, is very much the means to everything in life, but the lessons of it are far and few. If I can recall any title immediately, that would be Robert Cialdini’s “Influence: The Psychology of Persuasion”, and then what else?

Yes, there is something else. Sam Rosen, co-founder of ThoughtLead, in a mission to help as many people as possible start and grow an online business that’s both purposeful and profitable, interviewed some of the most influential thought leaders in business and on the Internet, people like Guy Kawasaki, Robert Scoble, David Meerman Scott, Mike Volpe and 53 other mavens, some of which you may not have heard of before.

The final recording, called “The Influencer Project“, runs through a common theme at bridging the gap between finding money and meaning through business and it’s free to download. At just over an hour long, with barely a minute’s airtime for each speaker, no wonder they have little to say…but they say it BIG!

They’re all part of the new online revolution, the one in which “transparency” and “profitability” go hand-in-hand…where that sick-to-your-stomach feeling you get from traditional marketing goes away, and yet sound business-building strategies stay.

Download the free MP3 recording and transcript and you may stand a chance to become a speaker for Sam too.

My tip for you today is this: it doesn’t MATTER what your sales letter looks like.

It’s true…if you have a decent-looking sales letter template, then you can simply recycle that template every time you create a website or launch a new product.

Not only am I willing to give you a VERY reusable template, but 11 PHP scripts proven to increase conversions. They all install with about one line of code and most also function as WordPress plugins.

Click over to check out everything you get:

* The Robert Plank Paper Template for Sales Letters: Use the same salesletter layout he uses for years on nearly 100 websites, unavailable anywhere else until now…

* Fully documented PDF instructions explaining how to install and customize any one of these 11 scripts/plugins.

* Weekly videos delivered to you showing how to use these scripts step-by-step as if you were looking over his shoulder, with fresh marketing ideas that egghead programmers don’t think about!

* “Custom Affiliate Pages” Module: Shape your offer for your affiliates, add bonuses and prevent lost sales…

* “Sales Letter Revolver” Module: Give different bonuses and upsells to your subscribers every day, week, or month to rescue lost sales!

* “Two-Step Opt-In” Module: Use commitment & consistency to get more people to fill out more info in your subscription forms.

* “Magic Order Button” Module: Increase the number of clickthroughs, opt-ins and sales with this tiny button tweak.

* Involvement Device #1 (Spoiler Tags): Play on reader curiosity and get them to take a tiny action to understand your message.

* Involvement Device #2 (Hulk Script): Draw people to your headline like a magnet!

* Involvement Device #3 (Hover Color): Add emotional depth to everything you write…

* Involvement Device #4 (Interactive Sales Letter): Customize your offer based on what your prospect actually wants!

* Involvement Device #5 (Laundry List): Flip through testimonials proof elements endorsements best bullet points headlines with ease…

* “Best Time to Call” Module: Follow-up with prospects over the phone at exactly the right time by recording what time zone they live in…

* “Universal Video Embedder” Module: Embed any video including “click to listen”, multi-step, and bandwidth-hogging video clips, from any source!