It is important for you to add personality and genuineness to your marketing messages. Here are some tips for where and when to give more of yourself:

1) In a blog: this is a perfect opportunity to share personal stories, your thoughts, and your opinions with your customers and prospects. In marketing, the message should revolve around your prospects. In a blog, the posts revolve around you (Just be sure the thoughts you have are interesting enough to keep the attention of your customers and prospects).

2) On your website: your website needs to answer one important question for your prospects: why you? Give of yourself on your home page. Share stories, pictures, and descriptions of your company, in addition to pointing out the benefits you provide. The more you include, the more a prospect feels they know and can trust you.

3) In webinars, teleseminars, etc.: when people can physically see or hear your passion and excitement for your company, they will be much more inclined to trust you. Laugh a little, tell a personal story, address your audience cordially, and you will see a positive response from your contacts.

4) In your marketing messages: your marketing messages, as already explained, need to revolve around your customer. However, that doesn’t mean you can’t add your own unique phrases and voice to your message.

Have fun and be yourself! Your contacts will reward you for your efforts with increased sales!

Clate Mask is the CEO of Infusionsoft.

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