If you run an affiliate program, do you reward your affiliates for a job well done? If not, you should start and immediately. These programs rely on the hard work and determination of affiliates to be successful. You may be surprised how much motivation rewards can provide.
Rewards are a form of inspiration. You have to inspire your affiliates. Affiliates are more likely to advertise their websites with your links when they have additional incentives for doing so. You are indirectly telling them it is really worth their time and endeavor.
Not only does rewarding your affiliates improve their drive and determination, but it should lead to more sales for you. Affiliates will work harder to push your products into the market. This means more sales for you. It is the same with retail store affiliate programs. Whether you sell single product or one thousand, you must notice an increase in sales after putting a rewards program in place.
Now that you know the benefits of rewarding your affiliates, what type of rewards can you give? Your options are unlimited. With that said, try to keep it related to your affiliate program. For example, reward top earning affiliates with commission increases. Reward all of your affiliates with a temporary increase in commission percentages during the holidays. Give away some of your top selling products or electronic devices, like a new laptop.
It is best to reward your affiliate with prizes. This is a given, as people love free stuff. With that said, don’t discount a little bit of recognition. Do you send out monthly newsletters to your affiliates or have an online message forum? If so, highlight top earning affiliates or the most improved ones. Better yet, make it into a learning experience. Interview that affiliate or provide links to their websites or sales pages. Let your underperformers see what it takes to be a successful, well-paid partner.
The simplest way to reward an affiliate for a job well done is to send them a personal message. Did you notice that an affiliate helped to assist in a large sale, like a $2,000 television set? Send them a quick congratulatory message and thank them for participating in your program. People want to be recognized and congratulated. A boss shakes the hand of a well-performing employee in the traditional workplace, so try to do the same. Showing appreciation is a very simple yet effective way to improve moral and keep good performing affiliates on board.
As you can see, there are many ways to reward your affiliates. If you aren’t doing so now, give it a try. Financial compensation or prizes always do the trick. As previously mentioned, people like free stuff and your affiliates feel the same way. As for sending a congratulatory message or featuring a notable affiliate, you open the lines of communication. This is important when running a successful affiliate program; you and your affiliates must work together as a team.