Invent your own words

Want to make your product stand out? Invent a new term to describe it.

Consumer example: Miller Brewing advertising its beer as “cold filtered”.

Business example: Mike Hammer called his approach to business improvement “re-engineering”.

viagra online ordering Men who experience the ill effects of MS don’t need to hold up any more. There might be a drop in confidence and in libido that may have negative effects. cheapest prices for cialis There are however, generic versions of the tablet widely available. viagra france They may cause serious side effects like liver damage, heart this drugstore generic levitra from canada muscle hypertrophy, impaired hormonal balance and more. Advantage: if people accept the term and it gains popular usage, you own it.

Disadvantage: new terms don’t always catch on, and if they don’t, they may not be clearly understood (i.e. “what is re-engineering exactly?”).

Source: The Copywriter’s Roundtable, 12/8/09.