What is Internet marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted typically of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of Internet marketing programs.

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales—even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Internet marketing is a great way to bring more profit to your business. Internet marketing is a cost-effective way to deliver quality buyers for your services at little cost compared to most types of marketing services.

Search engines are important to your Internet marketing strategy because according to a recent study, some 85% of all website traffic originates from either a search engine or directory. Search Engine Optimization (SEO) is one of the most successful tactics used in e-marketing today.

Internet marketing is the business of both advertising and selling goods and services over the Internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the Internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions. As technology progressed, Internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, Internet-based companies started opening their virtual doors for business. As opposite to what are now known as “brick and mortar” operations, these e-businesses offer their products and services to a increasing number of consumers, conducting all, or nearly all, of their business in the virtual world of the Internet.

There are many forms of marketing on the Internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and popup ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are client service, sales, public relations, information organization, and others.

Internet marketing is still a complete mystery to a large majority of Internet users. For many users, Internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Think of your website as a local shop that is situated down a dead end street. To do well your customers need to know where you are and what you are about.

First of all this means having good road signs and there being a road layout that makes the street easy to get to. In the online world the road signs and layout are the website software and optimized content and they are just as important if you want online customers to find you.

Internet marketing is the research of the target audience, studying the market situation and predicting changes for the online market, plus the package of actions aimed at bringing potential customers to the website by improving the web site’s visibility in search engines and placing all sorts of ads throughout the Net. An integral part of the Internet marketing is the website’s visits statistics.

Any of your actions toward increasing sales are to be evaluated in terms of their efficiency. The quality analysis of the Internet statistics will help you understand your prospective customers’ demands and interests, evaluate the attraction and retention methods that are good for the customers and reveal what makes them to not get interested in your products or services.

Getting people to your website, and having a fantastic product and service are 2 incredibly important elements for any commercial website, like the one you have.

But in between, there’s that magical element that actually compels someone to pull out their credit card and buy what you have to offer. And if you don’t have that critical part of your business perfected, your traffic and your product just don’t matter. Your new visitors will leave without buying at an astounding rate, and you’ll sell almost nothing.

Converting your visitors into buyers, and your traffic into cash is your missing link.

And it’s what your business was supposed to be all about.

But it probably isn’t.

Well, I just learned about a resource that I’m pretty sure will provide that missing link to convert your visitors into buyers, and your traffic into cash, starting in as little as a few minutes from now.

It’s called the Landing Page Cash Machine, written by my colleague Mark Widawer. Mark is a Google AdWords Qualified Professional, and he runs AdWords campaigns for his clients every day. He just plain flat out KNOWS AdWords.

And beyond that, Mark knows a lot about turning a profit on almost every visitor.

Mark actually wrote this e-book as a private tool to teach his own AdWords clients how to make their websites sell more to the tons of traffic he sends to their sites from Google every day.

You can add several of these techniques to your site in minutes. Some are a simple copy-and-paste onto your site. Others can double or triple your sales almost instantly.

All together, there’s over 70 pages packed full of persuasive magic that will turn your own website into a private, gold-filled, 24-hour ATM.

The bottom line is that you NEED this information (and the cash that comes from it), and Mark’s got it.

StomperNet is having their 8th LIVE Event on August 7-9 in Atlanta, and they are inviting a LIMITED NUMBER of non-members to their ELITE members-only event.

Only a few members of the public have ever been allowed into their closed-door lectures, workshops, roundtables, and reviews.

Now it’s YOUR chance to be a StomperElite for a whole weekend!

You can claim your ticket here.

Keynotes by Jeff Johnson, Russell Brunson, Don Crowther, Brad Fallon (so far)…Plus ALL the rest of the experts in the StomperNet Faculty…

They’ve kept their top-secret events private for a reason—to keep the quality of the event ASTRONOMICALLY high.

That’s why some of the StomperNet elite have attended EVERY event (all seven!) in the past 3 years. This is your chance to join StomperNet in Atlanta for LIVE 8!

Why do Stompers go to LIVE over and over?

Because it PAYS:

* Hands-on face time with StomperNet’s World-Class expert faculty, including no-holds-barred roundtable discussions, brutally honest “tough love” site reviews, and heck, even dinner and drinks!

There’s no “Guru Wall” at StomperNet LIVE—The Faculty are there to help YOU, no matter what it is you need help with.

* Networking opportunities with some of the most successful online business owners in the world. A StomperNet education has made over 100 people millionaires—and at an SN LIVE event, these people are your peers.

Remember, these events are NOT for people coming in off the street—when you look to your left or right, chances are any old Joe Attendee you see has *forgotten* more about Internet Marketing than most newbies can imagine.

StomperNet LIVE is NOT:

* NOT a pitch-fest—they don’t allow the “pitching from the stage” you see at other events.

* NOT a lecture-fest—there are keynote speakers, sure—but the main focus is hands-on workshops and discussions WITH the experts.

It’s not just “sit, listen for an hour, 5 minutes of Q&A”.

* NOT like ANY OTHER EVENT!

Go to this page now and see the roster of speakers and sessions over the FULL 3 days (with more being added).

And remember, you shouldn’t “wait until next time”—StomperNet may very well NEVER offer LIVE tickets to non-members again. This could be a once in a lifetime shot.

See why even in a down economy, StomperNet’s members are fearless AND successful…and hungry for MORE!