Traffic To Your Site Is Critical

Posted June 28th, 2009 by Nelson Tan. Filed under Uncategorized

No matter how good your copy is, and no matter how smart and creative you are, without traffic, you are dead. The fancy graphics don’t matter, the best products don’t matter either if you are not getting anyone to see the website. Traffic is always the end game for anyone trying to publish ads or sell anything on the web.It may seem like a mystery to a lot of people, because so many products focus on SEO or PPC or web management products, with not much time devoted to the nuts and bolts of getting links and traffic. Very few actually work on where the heck you get traffic from.

With any venture on the web, your number one source of traffic for the long run should be natural, search engine based. Why? Once you build your site up on a few keywords that get decent search volume, this traffic will be consistent. PPC and other methods are also fine, but are also subject to other risks ($$$ cost) that really have to be managed. You really just need links and content as the keys to getting higher ranking on Google.

One way to get links is through submitting niche articles related to your site to an article directory. Once you decide on what type of site you want to build to either sell stuff or just do AdSense revenue, it’s a good idea to write at least 20 articles of 300-500 words each. Make sure you have signed up for an AdSense and AdWords account before you write any articles, even if you have no plans to use them. Google has some terrific free tools for researching keywords and how often they are searched. You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords to focus on for your articles that get decent traffic in the search engines and are related to your topic. Another tool you can use that is free is PPC Web Spy. It allows you to see what keywords people are bidding on for their PPC ads on Google—again, they have probably done extensive work since they are paying for the ad clicks—no reason you cannot just benefit from their work and use some of those keywords.

Once this is done, make sure you write at least 5 articles per keyword grouping (2 for each article) with links to your site using those keywords. Do not try to tackle too many keywords at once—you need about 200-300 links realistically for each keyword to move up, depending on how popular they are it may take more. This is where any article directory comes in handy. You can submit your article which is then redistributed for you to others looking for content. This really does make getting links easier and faster in the long run—it just takes a bit of time to start working. In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites. This is key to quicker ranking on the engines as the same thing distributed over and over just does not do the trick.

In addition to articles, you will want to submit your site on all the major social networks like Facebook, StumbleUpon, Delicious, Digg, etc., the more of that the better. You will need to create an account at all of them—this can be time consuming but only needs to be done once. You can search on Google for a list of the major ones. Once this is done, you can also use tools to automate posting to all of your accounts at once which saves a huge amount of time.

Almost anything you want to do on the web can be found for free, but there are tons of stuff that will save you huge amounts of time for a small fee. I usually opt for the time saving tools—in the long run it’s really worth it as there are only so many hours in the day. It’s always a trade-off of time and ease of use vs paying for it. Some stuff I do with free tools, some stuff I pay a monthly fee to use because it saves me so much time I could not achieve any goals without them.

Of course there are more than these 2 steps, but if these 2 are only done you should start seeing results in about a month. Longer term, even once you get ranking, you need a plan to continually feed articles to directories—not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines. Over time, the content you distributed that Google finds links to disappears as sites go offline, content is deleted and replaced etc. That can’t be helped, but looking on the bright side, it gives you the opportunity to revisit and update the relevance of the articles and submit them again.

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