Eliminate Writer's Block With Answer Analyst.

Posted February 17th, 2009. Filed under Research

Answer Analyst

Jonathan Leger has a new software! Answer Analyst is the fastest way to research any subject and extract content, even if you know nothing about it when you start. The demo video explains everything about how it works.

Brian Campbell's social media training heats up.

Posted February 16th, 2009. Filed under Web 2.0

There’s a hypothetical Chinese saying that goes, “谈钱伤感情。” which mean “talk of money among friends hurt relationships.”

Complete crap! Try telling that to Brian Campbell, one of the first few names to fill up his Facebook account to the maximum limit of 5000 friends. Not only that, he made $25,171 in his first 21 days on Facebook…from friends, that is. Thank god he’s not Chinese, but this is my problem OK? :)

Brian is going to do a big show-and-tell event as the online world watch over his shoulders to witness how he did it, and he’s going to do it all over again, that is, to break the bank the web-social way.

Go to his blog post “Ultimate Social Media Training Kicks Off Tonight”, watch the video and subscribe for details.

Social networking surely has never been more profitable for you until now. Let the master show his stuff!

241 chosen niches to keep you busy for life.

Posted February 16th, 2009. Filed under Niche Marketing

Proven Niche Markets

The single biggest challenge most people face when building an online business is finding the right business idea, yet most netrepreneurs don’t realize this. Their common questions include how to get traffic, what to sell and how to make it all ‘autopilot’, but most lack a skill as elementary as research. In fact, if you can get your research right, the answers to subsequent questions will fall into place. Research will determine in an influential way how you make later decisions in developing your online business.

If you’re stuck for lack of better ideas, let Nitro Marketing come to the rescue! Kevin Wilke and Matt Gill has just released a complete list of 241 niches, and not just any niches and keywords included liberally. This is the result of 5,254 possible niche markets filtered over 5 months of work done by 6 people, and every niche is categorized, listed with products that people are already buying and keywords people are using to search right now. All the work has already been done for you.

That doesn’t mean you have acquired the necessary skillset for research yet. Fortunately, the know-how lessons are contained in all 4 accompanying bonuses. You will come away knowing exactly the entire research process used to find the 241 proven niche markets so you yourself can find your PERFECT online niche and start making money asap.

Go check out the details of the “Proven Niche Markets” e-book and the bonuses and take advantage of the special discounted price before it’s too late.

Preview Of The AdWords Manifesto.

Posted February 16th, 2009. Filed under PPC Strategies

I thought you need to take a good look at Michael Jones’ latest sales results from his AdWords campaigns as he prepares to unleash his closest guarded traffic secrets that stuff his websites with tens of thousands of daily visitors, and put thousands of dollars into his bank accounts each day, onto the world in The AdWords Manifesto.

I've got very unique GIFTS for you…

Posted February 15th, 2009. Filed under MRR/PLR

This is not the typical trash you often see online—this has serious value.

It’s a lifetime membership to an excellent Private Label Rights site.

And best of all it won’t cost you a dime!

Why would you want this membership?

It’s chock full of resources to make you money fast.

Here is what you’ll be getting…

* Exclusive, Unique Software Available Nowhere Else!

* More Than 50 eBooks w/Private Label Rights!

* More Than 2000 Articles w/Private Label Rights!

* Video Courses w/Private Label Rights!

* Audio Articles w/Private Label Rights!

* And so much more…

But it’s only available to you RIGHT NOW as a subscriber of mine.

So if you want this exclusive membership as a GIFT from me then please
zip over to this site now and claim yours…

Smart marketers learned a long time ago that leveraging someone else’s hard work is a much better way to go!

Using private label rights (PLR) products you can have your own products ready for sale quickly and easily. With PLRWholesaler, you’ll have instant access to thousands of high quality PLR materials that you can use to create your own products in a matter of minutes.

Memberships are strictly limited and will be granted on a first-come-first-served basis, which means if you don’t join now you’ll probably be too late and get locked out, so get moving!

Would you trade $1 for $5000?

Posted February 15th, 2009. Filed under Internet Marketing

What do those 3 numbers mean?

They are just a small sampling of the results this group of 30 people achieved…

That’s $81k in 1 month, $5,000 in 2 days, and $4,831…whoa wait….a small sampling? Yes, in fact, many others that learned the same material had ridiculous results.

Amazingly, that group paid $5,000 in order to learn these secrets…

So what kind of ‘secrets’ did they learn? Here’s the smallest sampling I could possibly give you…

- Zero in and uncover the hottest, most profitable niches full of rabid buyers just waiting for your product (we’ll give some hot niches to get started with, and show you how to easily find other niches you can use)…

- How to unearth diamond-in-the rough products, get the rights to them for peanuts, and turn around and make as much as 6 figures—all within a month…

- Headache-free methods to write high-converting greasy-chute copy that slides your readers straight to the order button…

- How to get fantastic, honest testimonials and reviews about your product before you’ve sold a single copy (quality testimonials are solid gold to your credibility and sales!)

- Don’t have your own product? Using affiliate marketing to get started without a product, website, or list, or any experience at all…

- How to use laziness to your advantage and get huge gains for small amounts of effort…

Yes, that is a VERY small sampling of what’s in these recordings. Unfortunately this may not be there when you get there as they are only selling 5k copies and they are over half gone…for a $1 bill no less :)

Get your $1 trial at Keith Wellman and Gary Ambrose’s Breakthrough Profit Creation workshop NOW.

Internet Success Spider

This is it. Neil Shearing has improved his “Internet Success Spider” software and relaunched it as a “no cost” download.

ISS helps you find super affiliates, joint venture partners and “power sites” in your niche so you can get more traffic and sales. It is also a competition analysis tool if you look at it from another angle.

After you’ve downloaded the software there are some videos that show you how to use it. They’re only short, so do try to watch them as they will help you to see the benefit of the software, and they will provide you with some great suggestions as to how you can use it in your business.

Hope you have fun playing with this free tool, and that it helps you to uncover some information that will help you to grow your business.

10 Simple Steps To *Freeze* Your Business

Posted February 14th, 2009. Filed under Business

FormulaFIVE

Here’s a handy little checklist you can use to run your business:

1. Wake up and check e-mails.
2. Answer ordering questions.
3. Check support emails.
4. Check on fulfillment to make sure orders are shipping.
5. Check on Quality Control based on a customer complaint.
6. Check with vendors
7. Check with suppliers
8. Etc. Etc.
9. IF you have ANY time left, work on “business development”
10. Call it a day, go to bed, start again tomorrow.

If you’re like 80% of small business owners today, that’s what your day is like.

Stuck.
Frozen.
Unable to move forward.

If you don’t change your operations TODAY, you’re going to kill your business slowly (and drive yourself crazy), by doing the same thing everyone else does.

=======================
What You’re Doing Wrong
=======================

From the time you start work until the time you quit for the day, you spend most of your time on fulfillment—making sure you meet your initial obligations to your first-time customers.

Whether it’s making sure your packages are shipping or following up on QC or support, most of your “work” time is spent on tiny, nitty-gritty details of your business.

By the time you’re done, you have almost no energy or brain cells left.

If you’ve got a small amount of time left over, you’re doing what you THINK makes sense for growing your business.

Your whole business development “plan” (if you could call it that) is all about finding NEW customers.

After all, NEW customers = more business, right?

That’s true. It does.

But if you’re like 80% of other small businesses, you’re stuck in a vicious cycle just like this.

You get NEW customers, spend almost all your time fulfilling their orders, and then you get more new customers, and spend almost all your time fulfilling their orders, and then you get…

See what I mean? The more customers you get, the less time you have to work on getting more—eventually you hit a FREEZE point…

You just can’t seem to grow your business, and you don’t seem to have ANY time to even think about why.

Well we’re going to fix that right now.

Tattoo this on your arm (or at least commit it to memory).

==============================================
A NEW customer is the HARDEST kind to sell to.
==============================================

Well, DUH! Sure, everyone in business who knows anything knows that. In fact, I’d say that almost every person suffering through the above scenario “knows” that fact too.

But it doesn’t do them one bit of good because they are in the FREEZE—they don’t have time to do anything different.

I even just heard some of you say it: “That’s great and all, but I don’t have time!”

Here’s how to break the vicious cycle.

If you remember yesterday, I told you about making your customers feel like they are SMART to buy from you, and that their purchase was a SAFE transaction.

Well that can be an uphill battle.

But once you’ve won that victory, you can (and SHOULD) continue to trade on that “warm fuzzy” feeling you’ve created for your customer.

Unless you DON’T want to make as much money from as little work as possible…

But like we stated before, most business owners are way to preoccupied with focusing on fulfillment of their initial sale.

They never even get around to developing a portfolio of offers that they can make sequentially to the customers who already know, like, and trust them.

They’re easier to market to than new customers too. You’ve already got their contact information, and you know what they’ve already bought.

And best of all, they’re easier to FULFILL than new customers. They’re already in your system, you’ve already ironed out any issues they may have had with their first order.

Hopefully, they’re well satisfied, feeling SMART, SAFE and happy too!

So the next time you get a spare minute to work on business development, try to come up with the SIMPLEST, FASTEST additional offer you can make.

Upsell, Cross-sell, Bundle, whatever—just get ONE more item that you can sell to the folks who have already bought from you.

The key is SIMPLE and FAST.

I’m not saying you need to lower the bar when it comes to quality, but you don’t have to try nearly so hard to keep them happy with your subsequent offerings.

They’re no longer a skeptic, and they’ve lowered their defenses. You’re no longer one of “them”—you’re on the inside of their circle.

So by shifting your focus onto your EXISTING customer base and selling more to them (even just a tiny bit), you will actually REDUCE the amount of time you have to spend focusing on fulfillment yourself.

And considering how easy it is to automate the process of marketing new offers to your existing customers, you’ll be making even MORE MONEY at the same time.

My suggestion for what to do next?

Use some of that extra cash to HIRE HELP to handle ALL the fulfillment day-to-day hassle. Get yourself out of that J.O.B. at your own business and get a little taste of FREEDOM.

What you do with it is up to you, of course. You can just slack off with that free time and extra cash, OR…

You can reinvest your time on MORE “big-picture” activities that will REALLY grow your business and your bottom line.

Once you’re maximizing your income from every customer you have, THEN it’s time to focus on getting new customers.

You’ll simply have way more resources to work with—more time to spend and more cash to invest in marketing, lead generation, and everything else.

How can this plan work for you? Just like this:

Check out Scott Voelker—we did a video case study with Scott just the other day so we could share it with you.

Due to his application of our FREE video tutorials, he was able to increase profits on a new product he had developed and pocket $5100 dollars in PURE PROFIT in just a few days.

Now he’s got the ability to focus on the next step in his business—focus on REALLY building up his profits from his existing customer base.

After all, he’s been in business for a decade—that’s a lot of leads he ALREADY HAS! When he rolls out the membership site idea he’s working on, he’ll be rolling in CASH too!

Check out his video to see how his life has been improved just by making this small change in focus, and how he’ll grow more in the next YEAR than he has in the past TEN.

That membership site that Scott’s developing is just ONE of the many techniques to get a bigger share of your current customer’s wallet that are included in the FormulaFIVE Sales Stackers module.

Sales Stackers will give you a vast array of detailed techniques that you can use to sell your customers MORE products – without any blow-back. In fact, they’ll practically BEG you to sell them more.

“Sales Stackers” Action Blocks will show you how to:

* Apply 11 Seductive Techniques to dramatically increase Customer Loyalty.

* Create monster back-ends using 5 different methods, any one of which could easily double your total business revenue and every one of which could exceed your front-end revenue.

* Never again upset a customer by offering them the wrong up-sell, cross-sell, post-sell, back-end, or loyalty (yes, loyalty) offer.

* Deploy an advanced “Recurring Revenue Coverage” model that causes Pure-Profit Transactions to occur.

* Pay 3-5 times the amount your competitors pay to acquire a new customer and STILL generate more profit than your competitors.

Scott, all the other F5 members, and heck—anyone else who wants to join us now…

Get ready to make more money than you EVER thought possible WITHOUT having to chase down new customers.

FormulaFIVE clients have gained anywhere from 5% to 50% increase in NET profits by implementing JUST ONE of these action blocks—how big an impact could it have for you?

There’s a ton more info about FormulaFIVE right here.

Hope that helps!

Till next time!

Turn $40 into $29,842.33 in under 30 days!

Posted February 13th, 2009. Filed under Internet Marketing

Guru Assassin

You need to check out this new video where my friend Jonny Andrews is showing the inside of his ClickBank account in real time as he makes sales…

(He’s doing this to show you that somebody can start with no list, no experience, no real work and actually succeed online…)

So far he’s made over $107,000 just from this. The real kicker is that it cost him less than $40 to set up and a few hours on a Saturday afternoon…

No joke. 1 Saturday afternoon, $40 bucks, zero marketing costs…and he actually made over $29,842.33 in less than 30 days

Who doesn’t like this?

Appreciating Social Media Marketing As A Culture

Posted February 12th, 2009. Filed under Web 2.0

The more I read about Social Media, the more I think it needs it needs to be defined differently and apart from Web 2.0. If Web 2.0 is defined as a full-fledged computing platform serving web applications to end users, social media describes the (mainly online) technologies and practices that people use to share opinions, insights, experiences and perspectives in a community setting. It is safe to say Web 2.0 is a subset of social media.

What most people in business don’t realize is how much social media has upended our conventional school of thought on marketing. In fact, persisting in the old ways of marketing becomes detriment to businesses in the social media arena.

I have to relate a conversation I had 6 years ago with an old friend of mine. We were chatting over drinks when our interaction took a strange turn at one point. My friend was beginning to talk with a different accent. Within a few minutes I knew what was going on and I was miffed. I asked him, “Is that how you speak to your grandfather?”

This strange accent my friend had projected is a ‘salesy’ one. He said he was just practicing “sales talk” on me. Sure, there will always be an appropriate time and place for such a talk. In social media context however, the best form of selling is no selling at all, and you can bet it will beat consultative selling hands down.

As the days go by, this “no selling” approach is looking less like an option and more like an imperative. To begin to understand how social media has arrived at our doorstep, let me describe some major changes to statistics that usher its arrival.

Consider these:

1) Fewer ads reached more people with undivided attention in the 1960s. Today, more ads reach fewer people paying less attention.

2) 30% of TV viewers can recall a brand they saw on TV in 1960s. Today, less than 10% can recall a brand seen on TV.

3) Product proliferation means more choices for the buyer. In the 1990s, the number of brands on grocery store shelves tripled from 15,000 to 45,000.

4) Media proliferation: Beyond established radio stations, TV stations and magazine titles, information density and quantity has exploded with Internet-based publications, citizen journalism and the ever-increasing billions of web pages online. The amount of information a man living in the 18th century could absorb in his lifetime is equivalent to the amount we can absorb in a week!

5) Access proliferation: Information access points have blossomed from the good old days of newspapers, radios and TVs to include e-mails, search engines, instant messaging, blogs, satellite channels, video-on-demand, 3G content on cell phones, podcasting, iPods, multi-purpose video game consoles etc. Yet more choices of gadgets for consumers.

Proliferation means the days of a highly consolidated mass market is over, and this critical mass is getting more dispersed. As an Internet Marketer, I spend more time online than reading the papers and watching TV combined, while my parents’ habits and lifestyle would remain much the same. This means that while TV advertisers are losing out on me, I can still search for the same information as they advertise, through the Net. The stark reality today is even the TV station is advertising for TV advertisers to use its channels as a platform.

Will the days continue to get darker for TV advertisements? It seems likely. You see, the current younger generation grows up using the Internet for leisure, not watching TV. The Internet takes it further by pushing mass consumerism via participation and interactivity as opposed to passivity associated with watching TV ads, because interaction gives immediate power of access to people who know exactly what they want, and they will go all out enquiring to get it.

Think about the typical surfing habits of an Internet user.

S/he started the day with clearing e-mails, reading the news, discover who else approach them on social networks or check sport scores. S/he continues to follow up on a few more websites of specific interests and if s/he is web-savvy, publishes content on his/her own web space and sites. If there’s still time left in the day, s/he turns his/her attention to leisure pursuits like movies and music and check if there’s anything to purchase or chat up with online pals in forums.

Notice this one fact: all the websites mentioned in the diagram above have the basic technology to invite visitors to create an account. Having an account empowers subscribers to customize or filter specific news they want to receive regularly and also interact with other subscribers. By the act of account creation, part of the subscriber’s subconscious mind has given consent to the website creator to push some promotion to him/her until s/he says, “Stop.”

You can’t say ‘stop’ to advertisers through the goggle box. You can switch it off but that defeats the purpose of television. Nobody buys televisions to watch 30-second product placements. It’s too brief; when people want more information about a product, they would still resort to the Internet. If you are social media-savvy, you’ll know the whereabouts of your subscribers and engage them where they are precisely at their usual meeting points.

I am not concluding that Internet advertisement is what makes people buy. Quite on the contrary, many marketers fail to recognize 2 common consumer reactions which cut across both the Internet and TV:

1) They don’t want to be bombarded at.

2) They don’t participate in an environment or activity (like buying a TV set) only to expect something else totally different or out of context (watching ads).

In this respect, SMM goes against the grain of what Internet Marketing stands for and is quite an antithesis. Internet Marketing channels are cutting-edge, but the approach is “oh, so 60s”, especially e-mail marketing. On the other hand, SMM’s greatest emphasis is in social proof and what good and bad about a product consumers are talking after having experienced it. Effectively, the onus of advertising no longer lies with the seller, but it has shifted to the buyer.

Here’s the tough part: SMM requires the original advertisers to let go of their marketing machinery and let the word-of-mouth (both endorsements and criticisms alike) runs its course. In the initial phase, advertisers have to promote to build up awareness. The marketing campaign is controlled, coordinated and carefully executed. But once people start to buy things and talk about them, it becomes apparent advertisers do not plan for what to expect (chaos out of all that yakkety-yak) and how to handle negative remarks.

Because the online world is unbridled, surfers can be as malicious as they want under the cloak of anonymity. One of the best examples I can think of are the forums in China where the posters would lambaste their local stars for every action they take or incident they’re involved in. Have you suffered character attacks before? I do actually years ago, for the most baseless of reasons. I have no respect for such unconstructive behavior and would not bother to hit back or defend myself, but try my best to love my enemies if that’s what Jesus says so. Of course, if you think that for every person who likes you, you have 2 more haters, you’d better look into the mirror and check whether you resemble Hitler or not.

Fortune 500 companies will not get bogged down by a single complaint, but a few smart ones know how to turn that complaint into a marketing twist, thereby placing the onus of advertising on that unhappy customer (to his/her credit).

If a product is truly defective and is considered ‘dead’ to its function, there’s nothing to shout about. Warranty support will have to follow up. It is those products with “disputable grey areas” that can be further marketed with a twist.

Take for example the computer game “Tiger Woods PGA Tour 08″ by Electronic Arts. A gamer discovered a glitch where Tiger Woods can walk on water. He made a YouTube video about it and got 600,000 views.

Not to be outdone, EA picked up the buzz and responded with a video of the real Tiger Woods walking on water, declaring he is really that good, not a glitch. The video received more than 2 million views now. I do not know whether EA did rectify the glitch in the end, but I wouldn’t believe more sales didn’t convert out of that 2 million views. It is at least clear to us that by engaging the gamer’s feedback, EA has found something to ride on to create a greater impact. And the company did it with a whole lot of fun.

Here’s a purely hypothetical example. Heard that dirty “Tickle-Me-Elmo” joke? Skip the next 5 paragraphs if you don’t want to read. As it goes:

A women desperately looking for work goes into a toy factory.

The Personnel Manager goes over her resume and explains to her that he regrets he has nothing worthy for her. The woman answers that she really needs work and will take almost anything. The Personnel Manager hems and haws and finally says he does have a low-skill job on the Tickle-Me-Elmo line and nothing else. The woman happily accepts. He takes her down to the line and explains her duties and that she should come in at 8am the next day.

The next day at 8:45, there’s a knock at the Personnel Manager’s door. The Tickle-Me-Elmo line manager comes in and starts ranting about the woman just hired. After screaming for 15 minutes about how badly backed up the assembly line is, the Personnel Manager suggested he be shown the problem.

Together they head down to the line and sure enough Elmos are backed up from here to kingdom come. Right at the end of the line is the woman just hired. She has pulled over a roll of the material used for the Elmos and has a big bag of marbles. They both watch as she cuts a little piece of fabric and takes 2 marbles and starts sewing them between Elmo’s legs.

The Personnel Manager starts to kill himself laughing and finally after 20 minutes of rolling around, he pulls himself together and walks over to the new employee and says, “I’m sorry, I guess you misunderstood me yesterday. What I wanted you to do was give Elmo two test tickles.”

Can you imagine what happened when the Sesame Street franchise caught sight of this joke? It immediately registered a site at ticklemeelmo.com and kick off a new line of “Elmo with 2 marbles” toys and they were selling like hot cakes.

Well, dream on! This is not going to happen for as long as Sesame Street has a reputation to protect. However, fans of Quentin Tarantino’s Pulp Fiction will relish this wallet as the next best real thing.

So Michael Phelps bonged weed. Can his agent design a marketing campaign that makes light of the incident with a funny twist and yet is also sincere and inspirational, so that he can win back the favors of more people and Kelloggs as quickly as possible? For sure, Michael at this point is not completely ‘defective’, and he can surely find a way to redeem himself by renouncing past mistakes and take up an anti-drugs abuse cause.

Thus it is within the advertisers’ immense responsibility to be able to track the chatter of consumers online (do a simple search of the names of yourself, your company, your products and brands and see where they ended up in the blogosphere or memesphere) and respond in a “social media” manner which is akin to “taking part in the fray”. Most business people would think, “Who would want to take on such a risky endeavor?”

The truth is you can learn how to respond, what/when not to respond and how to get customers to respond on their own as you like them to be. In Internet Marketing, communication with your subscribers and customers can be boiled down to these few types of interactions:

1) As always, you begin with promoting a product.

2) If the product is yours, you welcome your readers to send in a testimonial, feedback, questions so you can assist them with squeezing the maximum value out of the product.

3) You invite them to join in the affiliate program so they can promote the product and earn a commission for every sale. But did you notice without the affiliate program, they will not be as motivated to spread the word about your product on their own accord?

4) You run a survey to solicit feedback on what kind of product they haven’t seen before, but would help them solve their problems, and then go to work to produce a new thing. You go back to point 1).

In all these 4 points, did you notice the Internet Marketer is doing his/her best to project him/herself as the “know-it-all expert” and centrally and fundamentally useful to the conversations? Something is greatly amiss and it is the community setting. Without it, the marketer fails to leverage on social media.

In theory, SMM would go like this:

1) You create an online community and invite people to talk about their businesses and how one particular methodology has helped enhance their financial bottomline if they had deployed it. Encourage those who don’t use the methodology to get involved in the discussion and introduce their businesses so that other members can pitch in their helpful suggestions.

2) Meanwhile, you, as the moderator, also “join in the fray” and help out as much and as best as possible while getting to know the members better in the process. Perhaps in the course of help, you come to a point whereby commercial information cannot be divulged and so begin to match a product to a member’s needs. When you don’t know any better, refer the member to another for better advice.

3) Anyway, since you are the community creator, you have total control over the database. Even if you don’t own the network, other members can witness your pro-activeness and conduct and judge for themselves.

You can be sure there’s a strong air of goodwill going on in this environment and you are a winner (with affiliate commissions to boot), but the biggest winner of them all is the recommended product’s creator since s/he got the word-of-mouth. S/he did not sell a single word.

According to Neilsen Global Trust In Advertising Survey, 2007, we have reached a point where 14% of people trust ads and 78% trust consumer recommendations. This is as good as saying ¾ of an economy is working healthily on recommendations, not from salaried jobs!

Mitch Matthews, Head of Marketing at Microsoft, said, “We’re shifting significant ad dollars to digital media. This is the era of customer participation. The old model was ‘informing, persuading and reminding’. The new model is ‘demonstrating, involving and empowering’.”

Does that mean Internet Marketers will jump on the SMM bandwagon pronto? Unfortunately, that’s not going to happen. I’ve already written that IM and SMM are polar opposites. There will be a bit of struggle in shuttling between these 2 cultures. SMM will require better EQ and some getting used to of new habits, the first of which is to stop promoting at the first instance.

Take a look at this screenshot of a discussion thread about SEO from the What’s This Web Thing Ning network. Out of respect, you can see I’ve given 2 ‘culprits’ black faces (simply to protect their identities). Out of the blue, one promotes “get 1 million visitors free” and the other promotes DirectMatches. Nothing relevant to SEO. How do you feel when you see these ads? It really puts me off especially when the million-visitor ad just sounds too good to be true. It will never, ever do any good for both the readers and the content publisher. If a thread has a dominant subject, please stick to it. Whenever someone ask a question for help, attack the question immediately, show that you’re a competent authority in your expertise and gain a new friend in the process. If you work as a coach or trainer, SMM will be very useful as a marketing vehicle.

There are 3 powerful words you can derive from The Cluetrain Manifesto: Markets are conversations. Yessiree, conversations are truly the currency of social media. The sad reality is in our daily effort to make a living through marketing and selling, we often do not realize we stop short of listening and instead use every possible tactic to win (a sale). It doesn’t matter whether it’s win-win or I-win-and-you-lose as long as I win FIRST. This kind of conversation in which one party is always thinking of a way to go one-up for him/herself is only urging us to approach our world and the people in it with an adversarial and competitive frame of mind.

Have we lost our natural ability to start an innocent and honest conversation? Has everyone started to talk like a salesman, like my friend 6 years ago? How do you break the ice then? If you haven’t done so, download Dale Carnegie’s How To Win Friends And Influence People and read this classic. In short, if you want to engage the other party in a conversation, you must unconditionally hand the power of talking over to them, and let them talk about themselves, their lives, their passion in business, their reasons for doing it and their long-term goals.

Understand this: by handing over the power of talking, you are receiving an even greater power…of LISTENING.

In marketing context, the statement goes: Every chance you are giving up to promote something, you gain an opportunity to engage a new business acquaintance as a friend in a conversation.

Every moment you’re not doing point 1) of IM, you stand an opportunity to do point 1) of SMM. Once you can get past this struggle, you can be cool about this SMM thing and go all out to be helpful and constructive without expecting short-term returns.

If I can’t listen to you properly, how can I help you as accurately as possible and get paid for it? Perhaps if I did succeed in helping you to the fullest, you may experience a feeling of gratitude deep enough to tell the world about my service without having to register with my affiliate program.

This is Chapter 3 of your special Web 2.0 report “Monetizing Secrets Of Going Web-Social“.