PPC Web Spy

I just had to tell you about a brand new, free keyword research tool that Brad Callen just released.

It allows you to uncover and view the AdWords keywords of ANY AdWords advertiser! Basically, it’s a small file that gets installed into your web browser (i.e. Firefox).

When you do a Google search, the software automatically places a “view keywords” button below every single AdWords advertiser.

Click the “view keywords” button and really neat popup window appears that not only shows you the keywords that any AdWords advertiser is bidding on, but it also shows you a TON of other information, like how much they’re paying per click and so on.

It’s awesome.

Anyway, here is the link where you can download the software, and it doesn’t cost anything.

Does lack of AdWords ads indicate no market?

Posted January 23rd, 2009. Filed under Research

Here’s a little interaction I had with a subscriber:

David: “Just a quick question please. What does it mean when I punch in a niche I’m thinking of going into and there are no…”NOT ANY” AdWords on the top or down the right side?”

Nelson: “Hello David,

Hope all is well with you. There are many types of evidence to indicate market viability and AdWords ads are only one component.

However you feel about a market possibility, the absence of AdWords ads may indicate:

1) the subject matter is too exclusive…could be a sub-niche.

2) It’s a new cutting-edge area.

3) It’s just not economically viable (advertising cost high, product price cheap or priced out of reach).

Still, I have a philosophy that goes, “No market is ever too small” as long as you know there’s a rabid demand for your product/service.

Since AdWords ads are only one component, you may also take into account 2 other crucial evidence:

1) The number of Internet searches performed on the keyword per month: I remember reading somewhere a bare minimum of 100 searches per day to indicate a market. That’s 3,000 searches per month. Use the AdWords Keyword Tool to get your numbers.

2) The number of search results: minimum 30,000 according to WordTracker’s free keyword tool.

To make up for the perceived “small market size”, you have to:

1) think broader to cover a larger market base e.g.

sub-niche = making the first impression
main niche = dating

2) Consider markets of overlapping interests:

1st sub-niche = making the first impression for women
2nd sub-niche = making the first impression for men
3rd sub-niche = dating gifts, romantic gifts
4th sub-niche = cosmetics for women

Please read this post which explains the difference between market and keyword research.”

Google Conquest by Alex Goad

Posted January 23rd, 2009. Filed under Affiliate Marketing

Google Conquest

Alex Goad of Affiliate Payload fame is releasing his revolutionary product called Google Conquest—an “one-stop-shop” solution to affiliate promotion.

He has released many rock solid products before and suffice to say, he has many successful students too so whatever he teaches really works…with one obvious disclaimer: you have to take MASSIVE ACTION in order to make it work—which is basically like everything else in life. Reading a book about completing a triathlon doesn’t get you to the finish line; you actually have to put in the time and the dedication to training and do all the core processes to get you there.

The premise behind Google Conquest is this:

  • Niche Research at the speed of light
  • Create extra specific niche blogs full of content (images and videos, your AdSense blocks and affiliate links)

There is also a syndication aspect (like a blog network) that not only allows you to grab solid, high PR links from various high-quality sites, it also gives you the ability of having other content creators populate your blog with their own unique content. There are tons of new products coming out from various gurus that have similar features—one major feature being a private blog network to use to promote your own money sites. EVERYONE is preaching about locating affiliate products, creating Google-hungry, SEOed WordPress blogs, Squidoo lenses, Web 2.0 pages, then using social bookmarking to notify Google to visit your pages which should contain a keyword-optimized backlink to your own affiliate link or your money site promoting the offer. The concept is pretty easy, but just takes some know-how to implement. Once you have it figured out, you simply rinse and repeat over and over and over.

I’m eager to see what Alex’s products has to offer but if the popularity of his last few offerings is any indicator, Google Conquest will be a sure hit as well.