Much has been said and e-mailed around about the global financial crisis (now that the “housing crisis” is not so much on the lips of people) and I feel compelled to pitch in my 2 cents worth of opinion from a marketing perspective.

Surely most among us are concerned enough to stay glued to the news. I don’t live in America so I can’t perfectly comment on your situation there. Although the “housing crisis” is real and the crux of the problem, in the past 5 days I found it really disturbing that stock investors across all industries around the world are selling out like crazy. Words like ‘panic’ and ‘fear’ are printed and some editorials said there’s no solid reason to be irrational. I guess this is exactly how people must have felt in 1929.

The first important lesson is to be at peace with yourself. Even if you have lost a lot of liquidity, as long as you’re not in debt and you owe nothing to anyone or the world, you should put a smile on your face and you deserve it! I think when the crisis creeps into a situation of inflation or deflation, that would have really bite into daily living (is it happening to you seriously, now?). I just read that though the Australian dollar falls drastically, the government is happy that it will bolster their position as a key raw material supplier to China and it will help ‘cushion’ the country from the crisis a bit.

Looking on the bright side, some things just might become affordable. I must be seeing things but major retail chains are advertising heavily slashed prices in the papers over here.

For now, I find it surreal enough our newscasters in nice suit and tie can report negativity with nice Sony Vaio laptops in front of them, while my 4-year-old laptop is filled with dirt and grime and bacteria.

Our standard of living today is much better compared to 1929 really. Over the decades ever since, more people have access to higher levels of education and the technological, wired age is making life exciting and easier for us. In other words, the world gets ‘smaller’ or ‘flat’ due to this idea of ‘accessibility’. Will we see people sleeping on the streets in a “day after tomorrow” world? I don’t think so. If we do, what does it matter to YOU?

Think about it. Internet Marketing is still a low-capital, high-value economy…an IDEA ECONOMY. In the most optimistic and strongest state of mind, we can be so full of ideas about making money we can be confident it doesn’t matter whether we work in an office or at a beach. Just give me my laptop back and I’ll sleep with it like my wife ANYWHERE.

Now you might think the way I say this implies being high on ideas is like being on drugs. Truth is, there’s not better time than now to market, market, market your ideas, businesses, products and services to people who are fearing and looking for alternatives. Retrenchment, job-hopping or a desire to change professional interests are anticipated coming to the end of the year. And through the marketing process or your communication with clients/prospects, you’ll unearth something that’s more priceless than diamond, gold, insurance policies or stock certificates, and more than just showing “who’s the expert around here”.

Your relationships.

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Following MONTHS of extensive research, testing, and trials, Derek Gehl and his team of eBay PowerSellers have released a completely updated and fully expanded version of this top-selling eBay profit system.

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And the best part?

Derek’s laid out the entire profitable system in a set of training videos that you can watch RIGHT NOW for FREE!

First, he’s going to reveal the number one mistake that nearly EVERY new “eBayer” makes when they’re getting started (it’s a BIGGIE, and it can stop you COLD from ever making a PENNY)!

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Imagine turning tiny $2 to $8 dollar investments into hundreds and even thousands of dollars, quickly and easily, all from your computer, regardless of your past experience.

You might have guessed it, it’s related to domain and website flipping. Most think it should is reserved to experienced marketers or companies with a lot of seed capital. Wrong!

Do you know that you can start flipping domains for less than $2?

Indeed, you can purchase .info domain names for less than $2 and start implementing some quick-n-easy-n-profitable flipping strategy, such as:

Strategy #1: You found a good domain name, and you flip it as is (with no content, and nothing else than the domain name).

Your added value was to find a trendy, catchy domain name that you know would be of interest to some marketers (niche marketers especially).

Think you cannot make a lot of money this way? You would surprised to be able to flip a $2 domain name for $100, or even $1000.

Once you do it a couple of times…you’ll get the hang of it and simply rinse, repeat, replicate and…collect cash!

Parking the domain will help you get some visibility (if you list it at SEDO for example), and also generate some money before you sell it. But parking domains as a business model is not what I call ‘domain flipping’. Domain parking can be used to park a domain (display a page with ads instead of a “Not Found” error) while you’re look for a buyer for your domain.

You should see Domain Parking as a way to ease the sale of your domain, not as a business model per se. The Domain Parking business model is a capital intensive business model that requires extensive testing, and a HUGE number of domains.

Not convinced? Check these recent trades (in case you think that this business model crashed with the Internet Bubble in 2000):

Affiliate.com (August 2008) sold for $579,900

Printer.com (August 2008) sold for $800,000

OK, those are one-word domain. So what about these ones:

TripleCreditReport.com (August 2008) sold for $260,000

MyrtleBeachCondos.com (May 2008) sold for $120,000

SoutLakeTahoe.com sold for nearly $100,000 2 weeks ago!

FruitBaskets.com sold for $142,500 in February 2008.

I think you’re now mentally scanning all the domain names you could have purchased, and all the ones you could get…and how much profit you could generate from their sale.

Important tip: do not EVER register domains based on existing trademarks (even derivative domain names, or typo variations of those trademarks).

Strategy #2: A more advanced strategy consists in adding value to the domain name itself in order to sell it as a more ‘complete’ business package: domain + content and if possible traffic, backlinks, search engine rankings and profit.

It will take more time to achieve, but then the ROI could be even greater, especially if you do most of the work by yourself.

Think at it this way:

- you register a .com domain for $8
- you then install a WordPress blog on it (let’s say you’re paying $5 a month for the hosting plan)
- you then start blogging during 30 days by posting 1 new article a day (could be from PLR source)
- in the meantime, you also try to build a presence by submitting these articles (or abstracts) to article directories, you start commenting in related blogs adding link back to your valuable content on your own domain, you start contributing in related forums, you submit your site to directories…
- when you set up your WordPress blog, you did not forget to add some banners to related affiliate programs, AdSense ads, or a report you’ve developed based on the first 10 or 15 days of blog posting

General tip: when you blog, do not forget to recycle your content by creating derivative products with it (special report to give away, e-book, autoresponder series, article for e-zines…).

You see the point of this strategy. You’re creating a website…WITH the exclusive goal (this is really important) to flip it in xx days (replace xx with anything you wish. I recommend 90 days so that you can give some history to potential buyers, and also so that you really get a performing and effective process).

If you can generate $100 profit a month from your newly created website steadily and consistently (at least during 2 months), then you could easily sell your website for $1000 to $1500 (especially if you can prove your traffic is not 100% dependent of search engines). Thus the reason for posting in related blogs and forums, submitting your site and article to directories.

This requires some commitment, but it is a really performing and profitable strategy. Probably the most rewarding one.

Strategy #3: This strategy requires some seed capital: You buy existing websites that you tweak, transform to improve their performance and then resell them at a (much) higher price.

It will take some experience to identify the good opportunities though.

But once you’re familiar with scenarios A and B, you can cut a lot of the development process by simply tweaking existing sites based on your experience of how to increase the profitability of a web page.

In 30 to 60 days, you could double or triple your investment.

I think you’re starting to envision how you could use those strategies to add a new income stream to your online business (or simply to create your first income stream).

In summary, either you make money from the appreciation of the name, from the traffic it gets (and thus the profit it generates) or from sprucing up existing domains.

But you need to do things right from the start, and I am sure you don’t want to spend tons of money to learn how to profit from domain and website flipping the trial-and-error way.

To help you keep your money to purchase domains, and expand them into an income stream, J.P. Schoeffel has released an exclusive book on this business model. Instant Domain Cash is 45 pages long…for less than the price of a domain name!

You could argue that domain name price can vary from $2 to $9 generally (and sometimes $50 for non-common TLD, such as .tv).

You’re right, just know that you could get it for even the lowest domain price available.