Watch Joe Sugarman in salesmanship action!

Here is an early Halloween treat if I can call it that way. I’ve made friend with legendary copywriter Joseph ‘Joe’ Sugarman on Facebook and read up a bit of his material, but I’ve never watched him in some kind of action, whether in a ‘live’ event or online video so this may be quite an eye-opening experience for you as it is for me.

Perhaps you can find him on YouTube but put that thought aside for a while. For the first time ever, you’re going to watch a 2-part 88-minute stage presentation by Joe back in 2000. The first part is right here. If you never had a Simpleology account, create one on that page to access the 2nd part.

Within 2 minutes, he already asked his audience to fill in the order form! I thought he’s going to pull a “fast one”. The real action kicks in at the 16:25 mark of Part 2. I want to say something further but watch the videos first and it’ll be easier for you to understand what I mean. Go watch them now.

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Have you completed the videos? Very good. Did you see what happened at 23:10 of Part 2? Let me briefly recap his sales process:

1) Starting from 16:25, he began promoting a 3-book package.
2) Then he piled on and describe each bonus one by one, doing a comparison in monetary value against the actual price.
3) A twist comes at 23:10. He said, “I tell you what I gonna do. I wanna do this…this offer is only good for ONE MINUTE!” You know what conditional offer comes next, and you know what kind of rush the audience went through.

Has it ever occurred to you this question: “How can this sales dynamics be translated on an online sales page?”

…this sales dynamics of stating a standard price point, then changing your mind to set a lower price point on a very short time limit?

You’ll be glad to know there is such a software and it’s on exclusive private sale.