Watch Joe Sugarman in salesmanship action!

Posted October 4th, 2008. Filed under Copywriting

Here is an early Halloween treat if I can call it that way. I’ve made friend with legendary copywriter Joseph ‘Joe’ Sugarman on Facebook and read up a bit of his material, but I’ve never watched him in some kind of action, whether in a ‘live’ event or online video so this may be quite an eye-opening experience for you as it is for me.

Perhaps you can find him on YouTube but put that thought aside for a while. For the first time ever, you’re going to watch a 2-part 88-minute stage presentation by Joe back in 2000. The first part is right here. If you never had a Simpleology account, create one on that page to access the 2nd part.

Within 2 minutes, he already asked his audience to fill in the order form! I thought he’s going to pull a “fast one”. The real action kicks in at the 16:25 mark of Part 2. I want to say something further but watch the videos first and it’ll be easier for you to understand what I mean. Go watch them now.

Have you completed the videos? Very good. Did you see what happened at 23:10 of Part 2? Let me briefly recap his sales process:

1) Starting from 16:25, he began promoting a 3-book package.
2) Then he piled on and describe each bonus one by one, doing a comparison in monetary value against the actual price.
3) A twist comes at 23:10. He said, “I tell you what I gonna do. I wanna do this…this offer is only good for ONE MINUTE!” You know what conditional offer comes next, and you know what kind of rush the audience went through.

Has it ever occurred to you this question: “How can this sales dynamics be translated on an online sales page?”

…this sales dynamics of stating a standard price point, then changing your mind to set a lower price point on a very short time limit?

You’ll be glad to know there is such a software and it’s on exclusive private sale.

ClickBank Ad Rotator

We all know AdSense doesn’t pay as well as it used to. My earnings have dropped over 75% over the last 2 years and if you have AdSense ads on any of your websites I’m sure you have seen similar results.

Well that is about to change.

Over the last 6 months John Thornhill has been working alongside Dave Nicholson and Daniel Sumner on an ad system that can out-perform Google AdSense, they have spent over $10,000 developing and perfecting this system and the result is something that can outperform Google AdSense every time.

This is also something that has never been seen before, while there are similar ad systems on the marketplace there are none that can deliver as much as ClickBank Ad Rotator. This system uses the whole ClickBank Marketplace and is also so simple to use. If you can copy/paste you can use this system, it really is that easy.

The concept is really quite simple. All the ads you create are embedded with your ClickBank affiliate id. If someone clicks on an ad then buys the product advertised you get paid a commission. Unlike Google AdSense the ads are keyword driven so there is no danger of your site displaying irrelevant ads. This happens a lot with AdSense.

So for example if you had a weight loss website and used the keyword’ ‘weight’ and ‘loss’ you would only display products containing both those keywords.

The ads can be fully customized to reflect the look of your website, you can change the font, font colors, font size, border colors and styles, you can also choose the exact size of ads you require by title length, description length, word length, ad number, width, height, orientation etc.

But the real beauty of these ads is you get paid per sale and not per click. Why get paid a pathetic 10 cents for an ad click when you could be earning over $50 per sale as an affiliate.

Allow me to give you an example.

Let’s say you use ClickBank Ad Rotator and you promote a $97 product offering 60% commissions that converts at only 3% (3% is a low conversion rate). Let’s say over time you get 100 clicks. At a 3% conversion this would mean on average you get 3 sales as an affiliate that would earn you over $150.

Now login to your AdSense account and see what you earned for your last 100 clicks. Probably around $10–$20.

This is so simple but so effective and I’m sure you want to get your hands on this incredible software. Well all you need to do is visit this link for more information.


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