What the samurais know about marketing and selling…

Japanese entrepreneurs are a clever and industrious lot. Outsiders would view Japan as a country with deeply ingrained industrial/corporate culture since it remains as the second largest economy in the world (after the U.S.), but mostly their entrepreneurial, marketing and selling tactics are best known among their own people…that is, until now.

Written by James B.  Allen, a marketer who truly lives and breathes Japanese air, “Japanese Sales Secrets Revealed” uncovers some of the most unique selling techniques adaptable for use by both offline and online businesses.

Here’s a technique that’s just begging for Internet marketers to adapt online: It’s called the “candy bag” marketing trick from the Ueno district of Tokyo that gets customers to literally throw their cash at you! Also you may have heard of square watermelons in Japan, but this characteristic alone does not sell. You have to find out why the Japanese happily spend US$30 to $200 for single pieces of fruit!