5 factors that drive SR Zone

In life, there are 2 commodities that are very limited: TIME and MONEY.

In marketing and online business, there are also 2 commodities that are limited. Guess what? They are TIME and MONEY.

You only have so many hours in the day to invest in your business and learning. And, you only have so much money to invest in your business and learning about how to make more money online.

So, when you’re looking somewhere to learn how to be a more effective marketer, you want something AFFORDABLE and CONCISE.

The bottomline is this: you want information that is relevant to your current needs—and you want to understand that information so you can actually use it—and you’d rather not have to get a second mortgage to pay for it!

What if you could pick and choose from a selection of short (but meaty) reports that were instantly applicable to your business?

What if they were all written by none other than Jimmy D. Brown?

You know Jimmy D. Brown, don’t you? He’s definitely one of the top-league players for earning big bucks from writing flimsy special reports to give away or to sell very cheaply. By ‘flimsy’ I mean less than 20 pages usually, but nonetheless very meaty reports. And he is inundated with people asking him, “Is it REALLY possible to earn big money writing these little reports?”

From this question comes the idea for SR Zone, a new site to showcase several of Jimmy’s small reports sold for $15 each. Even if you’re not in the market to buy them, I only urge you to observe how he translates his idea into online reality. It is what you should do too.

Jimmy is very motivated to make SR Zone profitable because he knows a few factors you may not, like:

* First-time customers willingly take a chance on something inexpensive. This isn’t a $297 course we’re talking about. They’re willing to spend a few bucks to see what Jimmy has to offer.

* Busy people love these reports because they can be read in one sitting—not like an audio course or DVD series that sits unused because it takes so much TIME.

* Customers can stock up, guilt-free because the reports are so affordable. They actually collect them—like Beanie Babies (but much more valuable of course). You get REPEAT customers.

* Less returns = more commissions for you. Face it. You’re not as likely to ask for a refund on a $15 report as you are a $197 one, are you? This helps to keep more money in your pockets.

* When your existing customers are happy to take on the next level of information, they won’t mind forking out $197 for the product recommendation inside the report. Why? Because they are “warmed up” now.

In this economy, people are more hesitant than ever to drop $47 or more on an info-product. A $15 product, however, will fly under the radar and get people to take a chance.

If you keep those factors in mind while you write your future reports, you will see an opening to sell them rather than give them away, and you can make money many times over. They become such an easy sell. So don’t be surprised when you sell a report and see additional sales coming through right away from that same customer. It is how small reports should be used as marketing tools.