You’d better answer, “YES!” to this question.

Do you Squidoo? If not, you should be. It takes very little effort and the publicity and money you can make from it make it well worth your time.

If you haven’t heard of Squidoo, all the more so you MUST pay attention to this resource as an affiliate marketer. It was created a few years ago by a man I admire for his entrepreneurial zeal: marketing genius Seth Godin. Since that time many people have taken advantage of the site to help their Internet Marketing businesses and many other types of ventures.

It’s really very easy to set up a Squidoo lens. All you have to do is go to Squidoo.com and sign up. Then you can start creating a lens right away.

A lens is not exactly a blog, but somehow I mistook for that when I first tried it. To put it simply, it is a single ‘modularized’ web page in which you throw everything you’ve got by adding more information with new modules as you come back to your lens from time to time to update it. I’m happy to show you a lens of mine.

You can create a lens on any topic of your choice. You can create it all about you or you can create the lens about a product or service of yours. It’s completely up to you. Just be careful. You have to put good content on each one of your lenses or your pages might be seen as SPAM and then you’ll probably get kicked off Squidoo.

Creating a lens is super easy, considering that there are thousands of Squidoo lensmasters already registered. If you know basic HTML, that’s good enough. In fact, it’s easier to create a lens than to create a normal web page that looks like a lens from scratch. Once you get the hang of it, it becomes more plain-sailing, your productivity gets higher and you might be addicted to creating more lens in less time.

From the Internet Marketing point of view, Squidoo is highly earmarked for SEO and lenses are easily picked up by the search engines. Plus the fact that Squidoo has a community culture and groupings, you can easily receive visitors in a matter of days if you know how to optimized your lenses and get referral traffic via “Web 2.0 social submissions”.

If you want to commercialize your lenses, make your lenses product-focused and project product reviews as the main content. Pepper with relevant keywords throughout your lenses, in your main headline right at the top and in the module titles.

You can also visit other people’s lenses and leave comments for them and rank their lens. Then hopefully they’ll see you left a comment and they’ll visit your lens. This will help you in the rankings on Squidoo.

Lastly, update your lens at least once a week and preferably every other day. You don’t have to make any major changes but you should change something just to keep your lens fresh. Here’s a dirty trick: changing just one word will render your whole lens ‘fresh’. Your lens rankings will go higher when Squidoo’s internal engine register increased frequency in the freshness.

There are many great reports and books on the market that will help you succeed using Squidoo. Just having a lens or two will give you one more spot where you are marketing yourself and/or your products. And you can never have enough marketing opportunities.

So from now one when anyone asks you, “Do you Squidoo?” You better be able to answer, “Yes.”

If you’re looking for a detailed plan that will show you how to use Squidoo to crack the first page of Google just head over to the Ultimate Squidoo guide.