There’s a current school of thought with regards to traffic generation in which marketers insist that certain free traffic resources are better than paid ones, and they have written e-books to reflect their success in the implementation of these resources.

Quite oppositely, in “Better Than Free Traffic” Simon Hodgkinson proposes that utilizing free traffic takes a lot more time and energy than you could have paid for, and dangerously distracts you from the real activities that could make you even more money, like product creation and strategizing marketing campaigns.

For example, simplistic routine like article submission must be outsourced. Any student can be employed on the cheap to finish this task. If you think you may be “running foul” of child labour laws (just kidding), it’s also an opportunity to mentor your new-found student and perhaps leave a legacy.

There are tons of ways to generate traffic, but at the end of the day and regardless of what other marketers say about the virtues/evils of free/paid traffic, you need to evaluate:

- how effective each method is
- the level of control you have on the traffic and results
- the time devoted to generating traffic in regards to the effective traffic generated

Truth is you want to be 100% certain on all kinds of traffic you can achieve.

It’s all in the fine balance between investing your money, time and energy.

Most netrepreneurs would have no qualms pouring their heart and energy into free traffic methods. Naturally, once it comes to parting with their money, they would think twice whether a paid method does translate into a result that fits the bill.

Marketers normally and immediately expound the benefits of a personal blueprint or method, but Simon could be the first marketer ever to broach a topic which is not often discussed: “To pay or not to pay?” With this question as a recurring theme, he moves on to reveal the best ways to tackle PPC, banner ads, co-registration, e-zine advertisement, offline promotion, e-mail list rental, newspaper advertisement and other creative methods.

I think it’s important you learn about this because sooner or later you can’t solely depend on free traffic for long. As you learn to drive traffic the free way, you need to learn how to drive traffic the paid way.

In your hands is this comprehensive guide on paid traffic that contains no fluff, just content detailing all you need to know regarding that way of generating traffic. You deserve to work less and make more money, so don’t expect the “same old” results soon.