On the contrary, eyeball tracking and testing is serious business to some passionate marketers (like Andy Jenkins at StomperNet) because they know every ‘minor’ visual detail can have drastic consequences on determining a visitor’s reaction and how this, in turn, impacts your website conversion.

Make no mistake a lot of thought has been put in coming up with ‘simplistic’ web design but it is precisely the key for some wildly successful businesses, like Double Your Dating.

I like to share the following 2 articles on capturing quality attention from your visitors:

1) How to Capture your Website Visitors by Alan Scholtz
2) 11 Steps To A “Sticky” Website! by Collette Gillian