Google has made some changes to make site-targeting in AdWords a little better. Now branded as “Placement Targeting”, you have the opportunity to bid on the specific web pages that you want to advertise on, compared to bidding on keywords, traditionally speaking. That means your AdWords ads can appear on precise sub-sections such as the football pages of a news site, the showtimes section of a movie site, or even a specific ad unit on a particular website or blog page.

Site-Targeting also used to support CPM (or cost-per-impression) bids, so as with traditional banner advertising, advertisers were charged every time their ad was shown (as opposed to PPC where you’re only charged when someone clicks on the ad). Placement Targeting is reverting back to cost-per-click mechanism.

You can see what Google has to say about these changes by going here.

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