It's no secret if you can personalize a message in some ways, through the e-mail, on your sales page etc., you can triple or even quadruple your conversion rate.

I wanted to tell you about this sooner, but haven't had the time because I've been too busy actually using it. Anyway, now that I've managed to find some time, I wanted to share with you my experiences of using a new marketing tool so that you're armed with all the information when you come across it.

It's a CGI/Perl script called Traffic Personalizer by Paul Hancox. I first heard about this on a marketing forum, and quite a few people were recommending it, so I decided to jump in and buy.

Basically, I'll try and sum up its 3 main functions:

(1) You can create a "tag" to add to the end of your web address (URL). The tag is designed to grab someone's attention and urge them to click. When they do that, you can then display a completely personal message for that person on your own site!

I've set up an example right here on this page. Let's say you're Jane, you own a software company, and you've just received an e-mail off me. I end my e-mail to you with a "signature" which looks like this…

Myra View
Myra View Services
http://www.mysite.com/review.shtml?tag=JaneForYou

If Jane (that's you!) clicks on the link, she'll see a personal message right at the top of the page!

You can create an unlimited number of these tags, and you can basically do what you want with them. For instance, you can use them to track articles you've published – and then you can tailor your site based on the article they've just read.

(2) You can make your site display a unique message depending on where the traffic is coming from.

So, for instance, if you're getting a lot of traffic from WidgetLoversWorld.com, whenever someone comes from that site to yours, you could display a unique message, ie.

"We have extra special deals on Widgets this week, just for people who love their widgets. Quick, check out the Widget links before they sell out…"

One particularly good idea is to get a testimonial for your site from each site that refers to yours, and then put the testimonial at the top of the page for that traffic stream!

(3) You can personalize your offer links in email, and personalize your sales page with their first name.

It's well known that autoresponder services can personalize email, but that's usually where the personalization ends. Any links given are usually generic links, and you're usually taken to a generic sales letter or page.

With Traffic Personalizer you can use your subscriber's first name in any offer links, plus, you can have that first name displayed in your sales letter!

In other words, instead of a generic offer link, ie.

http://www.yoursite.com/offer/etc…

… your offer link for John would be…

http://www.yoursite.com/offer/John

This can vastly improve your click-thrus. Plus, when John gets to your sales page, you can display his first name on the page!

So far I'm using these techniques with good results. I'm definitely seeing more click-thrus because of this.

Good points: Easy to install, easy to make a new "tag", very effective.

Bad points: The only downside is the price…but at $97, I think you'd easily recoup that investment from one personalized campaign.

Overall, I think this is a great piece of software, which allows you to personalize your site in many different ways. I'd recommend grabbing it as soon as you can!

This news article was published on July 10th, 2007, in a supplement of Singapore's main English paper, The Straits Times. It talks about the eyeball conversion effectiveness of a slide-in (instead of a popup) and how it benefits the company, hardwarezone.com, which runs the advertising program to cater for other technological companies.

Try to visit Hardware Zone again because for reasons best known to the HWZ staff they are not running Catfish as I type this post today.

At least you can see a very close demo on my site. Looks cool, doesn't it? It slides in, is unobstrusive and unblockable too, and you can have the software with which you can design your own slide-in. Download Rock 'Em Sock 'Em Popups Gold Edition.

Remember, as you run the program, always make backups of your original pages.

Do one of these 3 scenarios match your current business situation?

1) You’ve started a business, you’re making sales, and now you need to learn how to generate more sales with more consistent marketing so you can grow rapidly.

2) Your business is growing fast, and now you need to learn how to hire people and install systems so that your business can “scale up” smoothly.

3) You’re generating sales and growing, you’re hiring people and installing systems, and now you need to free up your own time to do the important work of leading your business (not to mention enjoying your life).

If you see yourself in one of those 3 specific situations, then pay careful attention.

I’ve described these 3 scenarios because I honestly believe that these are the 3 business situations that have the highest POTENTIAL for success when it comes to growing a large, successful company, but there are challenges.

Here are the problems that a business in each scenario faces:

Scenario 1: “Have a business, need more new customers to grow…”

If you have a business, but now you need more customers, you probably need to learn how to implement what I call “Scalable Marketing”. Scalable marketing is switching from only doing “one-off” advertisements and single-channel lead generation and moving to a “multiple source, multiple stream” scenario that gives you the power to turn your incoming flow of prospects and customers up or down as you need to.

Scenario 2: “Have a business and customers, need people and systems to grow…”

If you’ve reached Scenario 2, you’re having the dawning awareness that you are going to have to let many things go, hire and delegate to other team members, outsource repetitive tasks to others who enjoy them (and many people do), and put an infrastructure in place that can support multiplying your size. This is a serious transition point for any entrepreneur, and it’s a moment that is full of danger.

Scenario 3: “Have a business, have customers, have people and systems, need more of my time free to grow…”

Scenario 3 is actually very close to the end goal. If you can get here, then massive success is just around the corner. Now we just need to make minor ‘tweaks’ to the way you approach personal effectiveness, delegation, and leadership. You’re close, so stick with it.

If you’ve found yourself in one of these 3 scenarios, and you’re personally interested in learning how to become the successful CEO of a rapidly-growing, highly-valuable company, then I’d like to invite you to apply Eben Pagan’s Get Altitude training program that is beginning in October of 2007.

He can teach you the shortcuts to help you grow your business to the $10 Million level and beyond. Perhaps apart from Jay Abraham’s events, there is nothing else like it on the market, but you hear about this program right here.

You’ll learn the methods to:

- Recruit and hire ‘star’ employees to work with you, take over the ‘operations’ work from your hands, and help you grow your business.

- Install systems and processes so your business runs on autopilot (freeing up your time).

- Dominate your niche market and completely shut out your competitors.

- Create powerful “scalable marketing” systems that integrate direct response marketing, partnerships with large companies, and automatic qualifying techniques so you have the new customers you need to grow your business with.

Eben can show you how to double the size of your business every year on the fast path to $10 million, while building a strong foundation for even greater growth beyond.

If you’re ready, then I highly recommend that you apply for Get Altitude now. It is the single best investment you can make in yourself and your business if you want to grow fast and create a valuable company.

All of the details, along with the recent free video trainings he has released are here.