How ratings and reviews can boost your site’s credibility…
At the rate at which new info-products are launched sometimes it’s difficult to distinguish between what’s hot and what’s not. That’s why sites like Amazon depend so highly on reviews and ratings for its survival. Think about it: how many times have you returned to a rating and review site to get information, and then later bought from that same site! It’s interesting to note that Amazon is not a specialty site in anything specific. It sells everything from pots and pans (do a search “pots and pans”) to books. If not for reviews, it absolutely has no credibility!
On the other hand, you can attract and build a community of review writers who are seeking to raise their profile (and a link back to their sites). You can take this advantage of your customers’ opinions, reviews, thoughts to build up consistently repeating traffic who desires more believable information. It’s a win-win situation for the writers, consumers, merchants (as honest feedback) and YOU, the webmaster!
Without getting any more long-winded, download Rating Dominator, your FREE ratings WordPress plugin.
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