Perhaps this is the least of your worries when there are 1001 traffic generation and copywriting tactics to take care of. It can also be of significant benefit for you to obtain a little layman knowledge about how visitors subconsciously view your websites, thereby renewing your perspective towards your existing site layouts. Is there a better position to put your opt-in box, or certain keywords need to have their font size enlarged strategically?

Poynter Institute has published an unique and in-depth website called Eyetrack III on its eyetrack research data. Through tracking the eyeball behavior of visitors in rounds of studies, PI researchers can finally peer into the visitors’ minds and see patterns that even they themselves don’t consciously see. Recommendations for eyeball-optimized website design and heatmap illustrations are published generously for your own reference. Eyetrack III is definitely worth repeat visits.

For more eye-tracking studies, we review and recommend Eye Tracking Secrets.