Mike Filsaime has compiled a rolodex of resources and tools he personally uses to run his online business empire so you don’t have to go round and round testing and asking yourself, “Is this any good or not?” It’s a free report.

Adwords180 is not an e-book for newbies who don’t already have basic affiliate marketing knowledge. If it is the first time that you hear of AdWords, you may want to get something covering the basics first.

It’s not just old rebashed AdWords strategy either, and all the techniques taught have never been revealed before. Consider this: The author is not happy if he’s not getting 20% CTR and has to pay more than 5 cents per click! Did you think it is impossible?

The heart of the book is a technique called the AdWords180 Plan. The first half of this 78-page book is the lead-up to this plan; the second half describes and dissects it in detail.

Most AdWords guides focus almost exclusively on maximizing the profitability of ads in the search network (the right-hand column of Google’s search results page).

Instead of using the search network, the AdWords180 Plan focuses entirely on the content network (AdSense publishers’ sites), and how to use site-targeted ads instead of keyword-targeted ads to drive traffic to your site. The trick is selecting the right sites to target with your advertisements.

Revealing any more details of the technique would be threading on commercial secrets and it would not be fair to the author. The author claims that clickthrough rates (CTRs) of 20% to 30% are easily achievable with this technique with a per-click cost of only 5 cents or less. In fact, it’s possible to get clicks that cost you less than 1 cent using this technique. The technique is discussed in extensive detail, with precise instructions, for over 30 pages.

The plan does not require you to generate long lists of obscure keyword variations. No special software is needed; you do it all with a couple of browser windows.

So if you’re looking for a different take on AdWords, we recommend reading AdWords180.