If you sell any kind of complex service, technology or sophisticated product, a whitepaper is the best way to educate your customers about that technology.

You can use a whitepaper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most whitepapers are either too technical (boring) or too commercial (thin and cheesy), but Perry Marshall has written a guide that shows you how to strike the perfect balance.

What’s most important of all, though, is promoting and publicizing your whitepaper because the best whitepaper in the world is no good unless somebody reads it!

You can sign up for Perry Marshall’s free 5-day e-course on writing and promoting whitepapers and get it delivered into your inbox. It doesn’t hurt to find out how you can boost your corporation’s financial bottomline and publicity campaign, especially in B2B context, using whitepapers as a key approach.