If you have ever dealt with ClickBank as a merchant or affiliate, you must have come away with a typical initial impression of how it presents sales figures with its classic bar graph and table: BLAND.

The data is simply not in-depth, not helpful and not kept for more than a year. Once a data is purged after 365 days, you have no way of keeping in touch with known customers for ongoing product-related issues.

If you have ever dealt with Google AdWords and Analytics, you’d wish ClickBank is just as comprehensive in tracking data. When you hardly know who your most hungry customers or best-performing affiliates are, you have no way of strategizing for these special group of people. Leaving things to chance means opportunity costs, and it is simply not the way to run a business. A significant part of the selling process is to be able to track performances.

CB Accountant is just about everything ClickBank marketers wish for. It gives you total control over your Clickbank stats, your customers and your affiliates.

There are affiliate reports, geographical reports, paycheck, sales, unit and refund reports as bar, line and pie charts.

All customers go into a list which you can export for your own purpose, mainly to e-mail them. CB Accountant even has a built-in e-mail feature that allows you to personalize e-mails with the each customer’s name, the product each customer bought, his or her location, when the purchase was made, and more.

With the list you can also search for the customer or affiliate by name, Clickbank Order ID, e-mail address etc.

CB Accountant is really fantastic because its power lies in its flexibility in stats presentation. Of course, there’s a whole lot more things you can do to become more responsive to customers and affiliates with the help of the software. We think the most important point is the data resides in your computer and not in your ClickBank account. It’s safe in your hands and you can immediately recall it whenever you want it.