The Opponents

Our encounter with these people almost come to an unpleasant experience…it so happens that we as individuals have different points of view over how to make money online.

The opponents simply say, “Internet marketers DON’T NEED SEO! Just keep on selling with sales page after sales page. Build that list, warm ‘em up, pre-launch, viral-market, presell, educate, send one e-mail and watch for multiple ‘** You got a sale!’ headlines in your inbox!”

Money comes with a ‘THUD!’

The Advocates

The advocates, like Dan Borlan and Holly Cotter whom we introduce below, are the success stories that make sure SEO does not just reap long-term intangible value, but is a part of a sales-conversion process or blueprint that literally translates traffic from “outer space” (random visitors from search engines) into real buyers. That’s real money results within a time frame. They also know that SEO has a larger impact on smaller niches where there’s less competition.

1) Dan Borlan secretly outranks most of his competitors without paying a penny only by using natural listing methods.

Search Engine Success is an amazing resource that helps you outrank YOUR competition and it will be a great eye-opener for you as much as for us. He teaches you how to implement safe SEO strategies to increase your traffic and boost your income substantially, including:

* How to structure your site for success
* What are spiders and how they affect your rankings
* What optimal keyword density works best
* How to quickly find broken links using free tools
* Understanding the difference between a landing page and a gateway page
* Why is cloaking penalized by search engines
* How frames impact your rankings
* The pitfalls of javascript links and when you should use them

And many more gray areas you’d never knew.

2) We thought her copywriting is more interesting (with all that weird sexual innuendos) than the content :) Anyway, Holly Cotter has a FREE audio series on “how you can whip the search engines into submission”. You should get wind of an SEO workshop she is currently conducting, with a $500 discount coupon code to boot. The bad news, it is the one and only workshop she would ever do and it’s already in its 4th week. The GOOD news is, she will convert her workshop materials into a home study course when you become a participant, so in this sense, it’s not too late. You’ll have unlimited access to the digital version of the course so you can go back and review the lessons anytime you need a refresher. E-mail Ms. Cotter for availability of places and other enquiries. You don’t want to miss her “Traffic Dominate Tricks” secrets!

3) There are many books covering SEO for $10 to $37, but none of them are as current or detailed as the SEO Book by Aaron Wall. The SEO Book is an up-to-date 256-page e-book available for your immediate download for only $79. The SEO Book has recently included information about ranking well with social media tools like blogs, web feeds and tagging.

It is written to offer the latest SEO tips and techniques to novice to intermediate level search engine marketers. If you have been working with search marketing since 1995 this probably is not the book for you. Having said that, even if you are a longtime search professional you still would be able to learn about a few tips and see a few new tools you have never seen before. If you are already well skilled at SEO (and realize how profitable it is) then just one or two new good tips or tools should easily cover the cost of the book.

Nonetheless, it is still THE book on SEO that people talk about. Achieve killer rankings in as little as 90 days and save thousands of dollars on SEO professional service with SEO Book!

Jonathan Leger interviewed Aaron Wall to gain an insight into the SEO Master’s big-picture overview on search engines. Aaron reveals how he sees Google, MSN and Yahoo! as they are today, with links to several references and a page-full of free SEO tools in this report.

Are you an opponent or an advocate? You are what you believe. Take your pick :)

Note: As search rankings change dynamically, whatever that’s being said about getting at no. so-and-so spot will be outdated. However, your ranking in relative comparison to a competitor’s tends to be seen as more ‘fixed’.

Following our “Smart Pricing Explained” post, Google de-indexed the error page and we wondered if the updated post might succeed on 1st-page result. Guess what, it ranks one ahead of the original source AGAIN!

This is definitely not luck, and before you start engaging us for SEO workshops, we can only reiterate that having a basic big picture of how Google ranks sites and pages with smart pricing is essential to getting properly started with SEO (refer to the post on smart pricing). It’s not like you have to pay $97 for clandestine info.

We also rank for:

1) blog announcer pro (4th page)
2) google wealth wizard (sigh…dropped to 10th page)
3) desktopbucks (1st page)
4) auction traffic mastery (1st page)

…and for other phrases as seen in this example captured on our MyBlogLog account on February 7th:

Such statistics can also be observed from “web stats” within your web server cpanel.

It doesn’t look like much, but the truth is every other day, at least 1 visitor somewhere is searching for something and we happened to provide it.

This is what the Long Tail of SEO is all about: the Age of Customization whereby people know exactly what they want, and they will go all out inquiring to get it.

Part of the Long Tail phenomenon is a “98% Rule” which Chris Anderson explains in his book to mean that no matter how much inventory is made available online, 98% of the items will sell at least once.

In this case, 98% of all pages from Internet Mastery Center Blog appear at least once in the search results for a key phrase it contains, provided they are already indexed in the search engine database, and some even rank on the first page for key phrases of secondary importance.

Example: “Jay Abraham”, like “coca cola”, is too general a term. The more general a term, the more competitive it is to get ranked for it. The old adage remains true, that when someone types a key phrase that contains at least 3 words, you know that person is zooming onto something instead of window-shopping. The likelihood is there that s/he could be a buyer.

The trick is how to pre-empt what a possible buyer could be thinking. Answer: keyword research.

1. It’s open secret you can check for variations of a key phrase using research tools like AdWord Keyword Tool, WordTracker or NicheBOT Classic. Variations are kept as records because people EXACTLY type them in the search boxes.

2. Then choose a key phrase variation that best reflects the content of your new blog post.

3. Write your post in a way that wraps your key phrase in the first paragraph.

4. Conscientiously apply the practice of SEO writing until it becomes a solid habit. Awareness of your actions is everything.

Is it any accident that there are 3 searches for “jay abraham marketing strategy setting super summit” or “link:www.foreclosurefish.com“? God knows! But that’s precisely business at the speed of thought…

And you need to pre-empt that thought by knowing all the most relevant keywords pertaining to your industry or niche at your fingertips.

That’s the end of today’s lesson! Have you learned something? We hope so. In fact, it is highly possible that there is already a long tail somewhere in your web stats and you may think it’s quite an accidental achievement, except that you now wish you’d optimize your key phrases further with some effort put in.

The next SEO post splits camps and it’s open to the floor for debate…

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