Sony announced last week a free Internet-based phone service similar to the popular computer-to-computer calling software Skype, plus with an emphasis on video-conferencing.

Called IVE or Instant Video Everywhere, the service relies on Windows-based software that can be downloaded from the Internet. It will also ship with Sony’s new line of Vaio BX laptops which feature a built-in video camera.

Like Skype, IVE features a premium service that lets users dial traditional wireline phones and cellphones from their computers. The monthly fee of US$9.95 for the premium service includes a 10-digit phone number so IVE users can receive calls from regular and mobile phones.

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